‘A better choice!’ | National fresh produce program

Melbourne-based | Hybrid option | Sales, partnerships and campaign delivery

Build partnerships. Grow revenue. Bring campaigns to life.

‘A better choice!’ is looking for a Sales & Marketing Specialist to grow commercial partnerships and advertising revenue for our national program supporting independent fruit and vegetable retailers across Australia.

You’ll identify and win new business, grow existing partner relationships, and develop marketing opportunities across our magazine, digital channels, content, events and retail activations. You’ll then work with our team and stakeholders to bring those campaigns to life and show partners the value delivered.

If you enjoy winning business, developing campaign ideas and seeing them through, we’d love to hear from you.

The opportunity

Reporting to the National Program Manager, you’ll build a strong pipeline of partnership and advertising opportunities for ‘A better choice!’. You’ll develop proposals, pitch ideas and secure commercial agreements that meet partner objectives and support the program’s work with independent fruit and vegetable retailers.

You’ll also play a hands-on role in partner campaign delivery. Working with the marketing team, state stakeholders, partners and agencies, you’ll help shape campaign briefs, coordinate assets and activity across channels, and keep commitments and timelines on track. You’ll maintain relationships through reporting, account development and renewal.

What you’ll be doing

- Identify and approach prospective partners and advertisers, and maintain an active pipeline of commercial opportunities.
- Develop proposals, pitch ideas, negotiate terms and secure paid partnerships and advertising.
- Grow existing accounts and build longer-term commercial relationships.
- Develop partner opportunities across print, digital, content, sampling, events and retail activations.




- Translate partner objectives into clear campaign proposals and briefs, working with the marketing team on the right channels and deliverables.
- Coordinate partner campaigns with clients, state stakeholders, internal teams and agencies, from planning through to delivery.
- Manage partner commitments, approvals, assets and timelines, including the digital and creative assets needed for campaigns.
- Review campaign results, prepare partner updates and identify opportunities to improve or extend activity.
- Maintain accurate pipeline, partnership and account records, and report on activity, advertising revenue and agreed outcomes.
- Represent ‘A better choice!’ at industry meetings, retailer visits, events and conferences.

Who we’re looking for You’ll be confident finding and winning new business, with the marketing understanding and organisation to turn an agreed opportunity into a well-delivered campaign. You can move comfortably between a commercial conversation, a creative brief and the practical work of coordinating stakeholders.

You’ll bring:

- demonstrated success in B2B sales, business development, partnerships, sponsorship or advertising;
- experience generating and converting new opportunities;
- confidence developing proposals, pitching and discussing commercial terms;
- an understanding of marketing channels and how to build campaigns around a client’s objectives;
- experience coordinating campaigns, projects or partner deliverables;
- strong relationship and stakeholder management skills;




- the ability to manage competing deadlines and keep work moving across different teams; and
- transparent written and verbal communication.

Experience in fresh produce, agriculture, FMCG, food and beverage, retail, advertising, media or an industry association would be highly regarded, but isn’t essential. Why this role?

‘A better choice!’ is an established national program with an existing retailer network, industry relationships and commercial partnerships. You’ll have the opportunity to grow its commercial activity and help deliver campaigns that connect produce brands with independent retailers and consumers across Australia.

This is a Melbourne-based hybrid role, with the option to work remotely for up to two days per week, subject to business and stakeholder needs. Regular time in the office and in market with the team, partners, retailers and industry stakeholders remains an important part of the role. Reasonable interstate travel and occasional attendance at industry events outside ordinary business hours are also required.

About ‘A better choice!’

‘A better choice!’ is a national consumer-facing program supporting independent fruit and vegetable retailers and encouraging Australians to shop for fresh produce through their local fruit and veg store.

The program connects independent retailers with wholesalers, growers and industry partners through marketing, campaigns, partnerships, content and in-store activity. It operates nationally through Fresh Markets Australia and its state-based partners.

Interested?

If you know how to win business, develop marketing opportunities and coordinate the work that follows, we’d love to hear from you.

Apply with your résumé and a brief cover letter telling us about the business you’ve won and the campaigns or partnerships you’ve helped deliver.

📌 Sales & Marketing Specialist (Australia)
🏢 FC Business Solutions
📍 Australia