26 Sep
|
East Coast Resourcing Ltd (ECR)
|
Melbourne
26 Sep
East Coast Resourcing Ltd (ECR)
Melbourne
Data & Analytics Consulting - Marketing Executive
We are seeking a strategic and analytical Data and Analytics Marketing Consultant to bridge the gap between raw marketing data and high-impact business decisions. In this role, you will partner with clients or internal marketing teams to design data-driven strategies, build advanced attribution and segmentation models, and maximise advertising effectiveness. You thrive in transforming ambiguous business challenges into clear, measurable execution roadmaps.
We’re looking for someone with 5–7+ years’ marketing experience and clear examples of campaigns they have personally delivered. Relevant agency and media experience is welcome.
What You’ll Be Doing
- Planning and delivering campaigns across the full marketing funnel, from awareness through to conversion.
- Creating marketing and sales assets, including presentations, one-pagers, case studies, social graphics, web imagery and short-form video.
- Maintaining and developing our brand guidelines to keep communications consistent across channels.
- Writing and editing blogs, articles, case studies and thought leadership content with input from our technical specialists.
- Managing social media activity and content calendars, with a focus on engaging relevant business audiences.
- Maintaining website content and improving visibility through SEO and optimisation for AI-powered search.
- Building and managing lead capture, scoring and nurture flows using marketing automation and CRM tools.
- Working with sales on lead handover, follow-up and reporting to connect marketing activity with pipeline and revenue.
- Producing sponsor collateral and coordinating suppliers, print deadlines, pre-event outreach and post-event follow-up.
- Measuring campaign performance and using the results to improve future activity.
- Supporting tender and bid submissions with relevant content and professionally formatted materials.
We require someone with the following skills and and experience.
- A strong portfolio of design work you produced yourself , including collateral, presentations, social creative or event assets. This is a key requirement.
- Advanced practical skills in Canva or Adobe tools such as Photoshop, Illustrator, InDesign and Premiere Pro, or equivalent.
- Experience taking campaigns from initial planning through to lead generation, nurture and conversion.
- Excellent writing and editing skills, with the ability to explain complex subjects clearly.
- Hands-on experience with marketing automation, CRM tools and reporting on campaign and funnel performance.
- Working knowledge of website management and SEO; WordPress experience would be useful.
- Experience preparing creative assets and marketing activity for trade shows, conferences or sponsorships.
- Solid organisation and project management skills, with the ability to manage several priorities and meet deadlines.
- A degree in Marketing, Communications, Business or a related field.
📌 Senior Marketing Executive - Data & Analytics Consulting (Melbourne)
🏢 East Coast Resourcing Ltd (ECR)
📍 Melbourne