26 Sep
|
East Coast Resourcing Ltd (ECR)
|
Melbourne
26 Sep
East Coast Resourcing Ltd (ECR)
Melbourne
Data & Analytics Consulting - Marketing Executive
We are seeking a strategic and analytical Data and Analytics Marketing Consultant to bridge the gap between raw marketing data and high-impact business decisions. In this role, you will partner with clients or internal marketing teams to design data-driven strategies, build advanced attribution and segmentation models, and maximise advertising effectiveness. You thrive in transforming ambiguous business challenges into clear, measurable execution roadmaps.
We’re looking for someone with 5–7 years’ marketing experience and transparent examples of campaigns they have personally delivered. Relevant agency and media experience is welcome.
What You’ll Be Doing
- Planning and delivering campaigns across the full marketing funnel, from awareness through to conversion.
- Creating marketing and sales assets, including presentations, one-pagers, case studies, social graphics, web imagery and short-form video.
- Maintaining and developing our brand guidelines to keep communications consistent across channels.
- Writing and editing blogs, articles, case studies and thought leadership content with input from our technical specialists.
- Managing social media activity and content calendars, with a focus on engaging relevant business audiences.
- Maintaining website content and improving visibility through SEO and optimisation for AI-powered search.
- Building and managing lead capture, scoring and nurture flows using marketing automation and CRM tools.
- Working with sales on lead handover, follow-up and reporting to connect marketing activity with pipeline and revenue.
- Producing sponsor collateral and coordinating suppliers, print deadlines, pre-event outreach and post-event follow-up.
- Measuring campaign performance and using the results to improve future activity.
- Supporting tender and bid submissions with relevant content and professionally formatted materials.
We require someone with the following skills and and experience.
- A strong portfolio of design work you produced yourself, including collateral, presentations, social creative or event assets. This is a key requirement.
- Advanced practical skills in Canva or Adobe tools such as Photoshop, Illustrator, InDesign and Premiere Pro, or equivalent.
- Experience taking campaigns from initial planning through to lead generation, nurture and conversion.
- Excellent writing and editing skills, with the ability to explain complex subjects clearly.
- Hands-on experience with marketing automation, CRM tools and reporting on campaign and funnel performance.
- Working knowledge of website management and SEO; WordPress experience would be useful.
- Experience preparing creative assets and marketing activity for trade shows, conferences or sponsorships.
- Strong organisation and project management skills, with the ability to manage several priorities and meet deadlines.
- A degree in Marketing, Communications, Business or a related field.
📌 Senior Marketing Executive - Data & Analytics Consulting (Melbourne)
🏢 East Coast Resourcing Ltd (ECR)
📍 Melbourne