About the role

Alchemy Cordial makes syrups, elixirs, tea concentrates and matcha for the cafe, coffee roaster and foodservice trade. This is a field-based sales role based out of the Bondi Junction office, with field time across metro and regional NSW. You will drive distributor activation and recent business development across the state, working to lift order frequency, expand active SKUs per account, and open new distributor and roaster accounts where there is a genuine territory or channel gap.

Key responsibilities

- Distributor activation: conduct joint calls with distributor reps, deliver rep training, run incentive programs, conduct range reviews and maintain regular branch presence to keep Alchemy front of mind

- Reactivate under-trading distributor accounts by lifting order frequency, expanding active SKUs per account, and driving product movement

- Open new distributor and roaster accounts and work venue groups, hospitality operators and specialty cafe accounts that pull product through the distributor network

- Sell the full portfolio with elixirs leading, hold price architecture, apply current price form, minimum order and pump policy consistently, and escalate exceptions

- Represent Alchemy at NSW trade events, distributor trade days, roaster open days and customer training sessions

About you

- Hospitality background with experience working in or selling into cafes, coffee roasters or foodservice





- Field sales experience with a distributor or wholesale network, ideally in beverage, coffee or food

- Live NSW network across cafes, roasters, distributors or venue groups

- Comfortable being measured on numbers and running your own diary without supervision

- Current driver licence and willingness to be on the road across NSW

- Desirable: experience training and activating third party rep teams rather than only selling direct

- Desirable: barista or coffee industry credibility

- Desirable: CRM discipline, ideally Pipedrive

- Desirable: exposure to trade shows and in market activation

About us

Alchemy Cordial is a family owned business that manufactures syrups, elixirs, tea concentrates and matcha in Australia and sells through a national distributor network, coffee roasters, direct key accounts and export. The range is built around a genuine point of difference in elixirs, with the cafe channel as the volume and margin engine.

Benefits

- Base salary plus bonus (TBD)

- Tool of trade allowances including vehicle allowance, phone and laptop

- Marketing support through a Fractional CMO and dedicated marketing resource, including a brand refresh in progress

- Day to day coaching and commercial support from Figure Eight Ventures

- Direct access to the owners with no layers to work through

📌 Business Development Manager (Sydney)
🏢 Alchemy Cordial
📍 Sydney