- Manage and schedule weekly social media content across Facebook, Instagram, LinkedIn, and TikTok.
- Write and publish weekly SEO-optimized blogs on Squarespace.
- Create graphics and short-form content using Canva.
- Manage the weekly YouTube video, including titles, descriptions, tags, thumbnails, captions, and basic editing.
- Repurpose video content into social posts, short clips, blogs, and emails.
- Manage GoHighLevel email marketing, including automations, workflows, nurture sequences, intake campaigns, forms, tags, lists, and pipelines.
- Manage and optimize Google Ads and Meta Ads, including campaigns, audiences, keywords, budgets, creatives, and conversion tracking.
- Manage and update the Squarespace website, landing pages, forms,



and general content.
- Perform SEO, including on-page optimization and monitoring search performance.
- Maintain GA4 and Google Tag Manager for accurate conversion and lead-source tracking.
- Track and report lead volume, lead sources, cost per lead, ad spend, and campaign performance.
- Prepare recommendations based on marketing and lead-generation data.
- Research relevant industry/business awards and assist with applications.
- Plan and launch marketing campaigns around the January, May, and September intakes.

📌 Digital Marketing & Lead Generation Specialist for a Special Education Program in Australia (Home Based Part Time)
🏢 Virtual Coworker
📍 Australia