1. Installer Community System Operations & Continuous Improvement — 50%

- Plan and control budgets related to digital marketing and system operations; monitor and evaluate agreed KPIs.
- Oversee the daily operations of the AIKO Installer Community and Distributor system; liaise with HQ Marketing, IT, local marketing teams, and customers to clarify program rules and system requirements, drive implementation, and ensure a smooth member experience.
- Manage points accumulation, allocation, and prize eligibility review, incentive distribution, and merchandise delivery; regularly produce operational analysis reports.
- Design tiered operation strategies; plan and organize community activities to drive member participation and improve activity, repurchase rate, and loyalty.

2. Data Analysis & Growth Insights — 25%

- Analyze customer data, ensure data quality, identify customer segments and their behavioral patterns and trends, and produce data reports to support business growth decisions.
- Based on business feedback and data performance, continuously optimize system functions and drive integration among CRM, marketing automation, membership systems, and data analytics tools to form an operational closed loop.




- Continuously improve functionality, processes, and automation levels based on business feedback and data performance.

3. Cross-functional Collaboration & Marketing Support — 25%

- Manage ANZ marketing materials, including printed materials, event materials, gifts, and demonstration props.
- Participate in the planning and execution support of ANZ training, roadshows, exhibitions, and other events.
- Assist with communication work such as case study and customer testimonial video shoots.
- Support digital marketing needs in other APAC markets and replicate Australian experience where applicable.

Requirements

- Must hold permanent residency or Australian citizenship and be legally eligible to work in Australia.
- Based in Melbourne; occasional travel required.
- Business-level English and fluent Mandarin required.
- Minimum 3 years of full time marketing experience; experience in digital marketing or building brand-owned private communities is highly desirable.
- Self-driven, able to receive objectives and independently build workflows to achieve them.

📌 Digital Marketing Manager (Melbourne)
🏢 Aiko Australia u0026amp; New Zealand
📍 Melbourne