Alchemy Cordial makes syrups, elixirs, tea concentrates and matcha for the cafe, coffee roaster and foodservice trade. This is a field-based sales role based out of the Bondi Junction office, with field time across metro and regional NSW. You will drive distributor activation and new business development across the state, working to lift order frequency, expand active SKUs per account, and open new distributor and roaster accounts where there is a genuine territory or channel gap.

Key responsibilities

Distributor activation: conduct joint calls with distributor reps, deliver rep training, run incentive programs, conduct range reviews and maintain regular branch presence to keep Alchemy front of mind

Reactivate under-trading distributor accounts by lifting order frequency, expanding active SKUs per account, and driving product movement

Open current distributor and roaster accounts and work venue groups, hospitality operators and specialty cafe accounts that pull product through the distributor network

Sell the full portfolio with elixirs leading, hold price architecture, apply current price form, minimum order and pump policy consistently, and elevate exceptions

Represent Alchemy at NSW trade events, distributor trade days, roaster open days and customer training sessions

About you

Hospitality background with experience working in or selling into cafes, coffee roasters or foodservice





Field sales experience with a distributor or wholesale network, ideally in beverage, coffee or food

Live NSW network across cafes, roasters, distributors or venue groups

Comfortable being measured on numbers and running your own diary without supervision

Current driver licence and willingness to be on the road across NSW

Desirable: experience training and activating third party rep teams rather than only selling direct

Desirable: barista or coffee industry credibility

Desirable: CRM discipline, ideally Pipedrive

Desirable: exposure to trade shows and in market activation

About us

Alchemy Cordial is a family owned business that manufactures syrups, elixirs, tea concentrates and matcha in Australia and sells through a national distributor network, coffee roasters, direct key accounts and export. The range is built around a genuine point of difference in elixirs, with the cafe channel as the volume and margin engine.

Base salary plus bonus (TBD)

Tool of trade allowances including vehicle allowance, phone and laptop

Marketing support through a Fractional CMO and dedicated marketing resource, including a brand refresh in progress

Day to day coaching and commercial support from Figure Eight Ventures

Direct access to the owners with no layers to work through

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📌 Business Development Manager (New South Wales)
🏢 Alchemy Cordial
📍 New South Wales