Description

We are looking for a commercially minded, creatively driven Head of Brand Experiences to lead the strategy and delivery of standout physical, digital and integrated experiences across BINGE, Kayo Sports and DAZN Australia. This is a 9 month Maternity leave contract

Reporting to the Director of Communications, you’ll turn brand, content, sport and entertainment priorities into culturally relevant activations, events, partnerships and moments that audiences want to talk about and share.

This is a portfolio-level role for an experienced brand-experience leader who can balance bold creative thinking with commercial judgement, operational rigour and exceptional stakeholder management.

Key Responsibilities

- Own the annual brand-experience strategy and activation roadmap across BINGE, Kayo Sports and DAZN Australia.
- Lead end-to-end delivery of premium experiences—from insight, strategy and creative concept through to production, execution, measurement and optimisation.
- Set the creative and experiential direction for activations involving brands, content, talent, sport and entertainment properties.
- Lead major external, stakeholder and partner events, including the Foxtel Media Upfront, Winter Codes at Parliament House and national end-of-year events.
- Create integrated activations across earned, owned, paid, social, PR, content and partner channels to drive awareness, engagement, media impact and commercial outcomes.
- Develop compelling brand experiences for external partners through Foxtel Media Partnerships, balancing mutual value with brand integrity and audience trust.
- Build and manage high-performing relationships with agencies, production partners, venues, suppliers, talent, creators and influencers.
- Oversee budgets, business cases, procurement, contracts, governance and risk management.
- Establish scalable frameworks and best-practice ways of working that raise the quality and consistency of experiential activity across the portfolio.
- Define and evaluate success across brand impact, audience engagement, earned media, social amplification, stakeholder value and commercial outcomes.




- Influence and align senior stakeholders across Communications, Marketing, Brand, Content, Sales, Partnerships, Commercial, Legal and Finance.

About your experience

- Demonstrated experience leading multiple complex projects from strategy through to delivery.
- Robust experience in integrated communications and 360-degree marketing, spanning earned, owned and paid channels.
- A proven ability to develop distinctive, culturally relevant brand experiences that drive visibility, engagement and conversation.
- Excellent creative, written and verbal communication skills, with the ability to turn ideas into compelling briefs, plans and outcomes.
- Strong commercial acumen and experience managing budgets, suppliers, contracts and business cases.
- Exceptional organisation, accountability and attention to detail in fast-paced environments.
- Sound judgement and confidence navigating complex or ambiguous situations.
- The ability to work autonomously while bringing diverse teams and stakeholders together.
- A collaborative leadership style that coaches others, raises standards and creates alignment.

Ideally, you’ll also have

- Experience in influencer and talent engagement, including strategy, identification, relationship management and optimisation.
- Experience working in entertainment, sport, media, streaming or adjacent industries.
- An established network across Australian talent, creators, agencies, suppliers or industry partners.
- A strong instinct for creating highly shareable moments that build audience connection and brand relevance.

Life at Foxtel Group

A career with us means working across one or more of our brands including Foxtel, Kayo Sports, BINGE, Fox Sports and Foxtel Media. When you join, the Perks at Work are taken care of:

- You’re part of Fox Flex,



our hybrid way of working with time spent at home and on campus
- Free & discounted products including Foxtel, Foxtel Broadband, Kayo Sports and BINGE
- Special days away from work for Birthday, Cultural & Volunteer Leave
- VIP Experiences: Free tickets to sporting events, red carpet premieres, advance screenings, and behind-the-scenes tours.
- Access to our holistic Fox Fit wellbeing program
- Company-wide meeting-free lunch hours and Friday afternoons

A note to recruitment agencies - we have this role covered. There is no need to get in touch, we do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes.

About Foxtel Group

Foxtel Group, a DAZN company, is Australia's home of sport and entertainment. From our beginnings in 1995 as Australia’s original subscription television broadcaster, we’ve always had innovation in our DNA. Today, we’re Australia’s leading streaming and subscription television company.

Our portfolio includes Kayo Sports, a dedicated sports streaming service; BINGE, an entertainment streaming platform; Foxtel, the country’s largest pay-TV provider; Fox Sports Australia, the country’s leading sports production company; Foxtel Media, our innovative advertising sales business, and BALBOA, our powerhouse creative agency.

In 2025, we became part of the DAZN family, which allows us to benefit from DAZN’s global scale, innovation and technology.

As a team, we invest in our people and we’re committed to a culture of collaboration, performance, and recognition, guided by our company values of Customer First, Own It, Authentic, Change the Game, and Win Together.

We’re a homegrown Australian company with our headquarters at Broadcast Way Studios on Sydney’s Lower North Shore, and campuses on the Gold Coast and in Melbourne.

When you join our winning team, you can expect to be supported by your leader, encouraged by your teammates, and presented with countless opportunities to do great work that gets recognised and rewarded.

Join our team today and discover your role of a lifetime for our audience of millions.

📌 Head of Brand Experience - Maternity Leave Contract (Artarmon)
🏢 DAZN
📍 Artarmon