Equity-based · Part time · (Melbourne based preferred)

Hours:

10-15 hours per week, flexible and variable

Compensation:

Equity in Tala Thrive, with the opportunity to grow into a long-term, salaried role as the company scales

Reports to:

Founder & CEO, Sonia Kaurah

Location:

Hybrid, Melbourne based preferred

Start date:

Immediate

About Tala Thrive

Tala Thrive is the first global mental health platform offering culturally competent care through video sessions and self-guided wellbeing programs. Our mission is to make mental health care culturally informed, inclusive, and accessible to all - regardless of cultural, linguistic, or religious background.

We have built a strong foundation:

- Global from day one: over 80 therapists and coaches across 30+ languages
- App and platform fully built and launched
- $500,000 raised from angel investors, including 7 VCs personally investing, the ex-Global Head of Product at Amazon, and other leading operators
- Strong early traction and active interest from governments and corporates
- Established brand presence with influencers and public figures posting organically, without payment
- Featured in major media including Smart Company, Huffington Post, The Guardian, and ABC News
- Self-guided wellbeing programs (more launching soon), enabling a shift to a subscription revenue model

Tala Thrive was founded by Sonia Kaurah, an ex-Venture Capital investor and startup mentor with eight years' experience across the Nordics and London. Sonia holds a degree in Psychology from Monash University and has helped over 200 startups raise their first round of capital and scale.

The Opportunity

As our Head of Growth, you will be a core member of the founding team - owning marketing and growth at a pivotal stage. The platform is live and gaining traction,



and we are now preparing to expand into B2B partnerships and launch our self-guided wellbeing programs, opening up a subscription revenue model. You will own growth strategy end-to-end and be hands-on in the execution - this is not an advisory role

. You'll work directly with the CEO, be comfortable operating the marketing tools yourself, use data to guide every decision, and know how to leverage AI to get more out of a lean team. You will also direct a content creator who produces the bulk of our social media content. This is your opportunity to build the growth engine for a purpose-driven company, with meaningful upside as we scale.

Key Responsibilities

Growth Strategy

- Define and own the growth and marketing strategy in alignment with business goals
- Identify and prioritise the highest-impact channels (organic, paid, partnerships, community)
- Data-driven mindset with proficiency in analytics tools, A/B testing, funnels and experiments and interpreting metrics to guide decision-making.

Hands-On Execution

- Run marketing execution across channels
- Be comfortable operating and owning the tools directly: CRM, email/lifecycle, analytics, ad platforms, social scheduling
- Events including webinars and in person events
- Leverage AI tools to optimise campaigns, content workflows, and reporting - working lean and efficient

Content & Team Management

- Manage and direct a content creator who produces the bulk of our social media content
- Provide creative direction, content calendars, and performance feedback




- Ensure brand consistency and quality across all channels including PR

Growth Operations

- Track and report on KPIs (CAC, conversion, retention, and subscription growth as we launch our subscription mode for B2Cl)
- Test and iterate on campaigns using data and experimentation
- Contribute growth metrics to investor conversations as needed
- Collaborate cross-functionally with product, technical, and clinical teams

The ideal candidate

- Minimum 3 years of experience in marketing and growth roles
- A proven track record driving growth - ideally in health, wellness, SaaS, or consumer tech
- A hands-on, execution-first mindset
- Strong command of data and analytics - comfortable setting up dashboards, interpreting metrics, and making decisions from data
- Experience leveraging AI tools to improve marketing efficiency and output
- Experience managing or directing a content creator or social media specialist

Bonus if you have:

- Experience in health tech, wellness, DEI or regulated digital health environments
- Experience growing a subscription or membership revenue model
- Community-building, influencer, or partnership marketing experience

Why Join Tala Thrive

- Lower-risk startup: brand, platform, and traction already established
- Backed by incredible investors and advisors with deep networks
- Work on a startup with direct impact and join our mission to improve the lives of 1 million people worldwide
- Wellness-focused culture: free therapy, coaching, and wellbeing support
- Flexible, remote-first working - compatible with other commitments
- Attractive equity offer with meaningful upside potential at exit, with the opportunity to grow into a long-term, salaried role as the company scales

How to Apply Send us an email at [email protected] .

Find out more at www.talathrive.com or follow us on Instagram @talathrive.

📌 Head of Growth (Melbourne)
🏢 Tala Thrive
📍 Melbourne