About the role

We're looking for an experienced, hands-on Marketing Manager to own our marketing function. You'll set the strategy and deliver it yourself, reporting to the Sales Director with one direct report.

We need an all-rounder with a balance of marketing strategy and modern digital marketing, and a working understanding of design, including a willingness to help with it occasionally. You'll understand the sales process and our ideal customer, and work closely with our Sales Director to grow sales.

The role is based on a three-day week (0.6 FTE) with flexibility in how you structure it. If you're the right person, we're open to a conversation about the arrangement.

Key responsibilities

- Lead generation: a steady flow of new, qualified leads to our direct sales team
- eCommerce growth: more traffic, better conversion and more first-time online customers
- A real content engine: a regular, search-led blog and content calendar, plus an AEO (answer engine optimisation) push so Excision becomes the voice of our market in search and AI answers
- Run our promotions calendar, trade shows and field days, brand and creative, all planned around those priorities
- Own marketing cost per new lead, report on it monthly and work to bring it down

About you

- 7–10 years' marketing experience, including ownership of a marketing function or significant portfolio
- A balance of marketing strategy and modern digital marketing, with a working understanding of graphic design and creative production
- A strong understanding of the B2B sales process and the ideal customer, and experience working closely with a sales leader to grow sales




- A proven track record in B2B lead generation, with results that show a reduced cost per lead
- Demonstrated success growing eCommerce and direct sales revenue
- Strong content skills, including running a content calendar and producing SEO-led blog content
- Practical digital skills across paid and organic search and social, email, web and analytics
- Experience marketing industrial, trade, manufacturing or technical products
- Self-directed, numbers-driven and comfortable being both the strategist and the doer
- Working knowledge of Adobe Creative Suite or Canva, AEO experience, Shopify and CRM or marketing automation experience will be highly regarded

About us

Excision is an Australian manufacturer and importer of premium industrial cutting solutions. Since the early 1990s, from our purpose-built facility in Hamilton, Victoria, we've supplied bandsaw and coldsaw blades, saw machines, magnetic-base drills, core drills, cutting tools and coolants to customers across Australia. We're a family-owned business with a small team, built on technical expertise and long-standing customer relationships, and we're growing rapid and disrupting our market.

Benefits

- $100,000 per annum + superannuation (0.6 FTE)
- A team profit share: a share of the uplift once the business passes its EBITDA base camp
- A flexible three-day week, with openness to discuss the right arrangement
- Work remotely, with periodic travel to our Hamilton head office. All travel and accommodation costs are covered.
- Genuine ownership of the marketing function, working directly with the Sales Director and Managing Director

📌 Marketing Manager (Victoria)
🏢 Excision
📍 Victoria