Shape the Future of Some of Australia's Most Loved Beverage Brands

Bickford's Australia is seeking an exceptional Marketing Manager to lead one of Australia's most iconic and diverse beverage portfolios. This is a rare chance to shape the future of beloved household brands while driving growth through innovation, category leadership, consumer engagement and commercial excellence.

Leading our non-alcoholic portfolio, you'll be responsible for brands including Bickford's Cordials, Bickford's Juices, Bickford's Ice Coffee Syrups, Fruit Splash, Aqua Pura and more. You'll develop and execute portfolio strategy, lead innovation from concept to launch, and work closely with major retailers to unlock growth opportunities across Australia.

Reporting to the Head of Marketing, you'll lead and develop a talented team while partnering closely with Sales, Operations and Executive Leadership. Success in this role requires a balance of strategic thinking, commercial acumen and hands-on execution, together with a passion for building brands that Australian consumers know and love.

WHY WORK WITH US?

- Own a Portfolio of Iconic Australian Brands - Lead the marketing strategy for a portfolio with over 150 years of heritage while shaping its future through innovation, brand development and market expansion.

- Influence at a Strategic Level - Present directly to major national retailers, executive leadership and key customers, helping shape category growth and commercial opportunities across Australia.

- Diverse, High-Impact Work - From innovation pipelines and new product launches to resolving complex operational challenges and commercial opportunities, no two days are the same.

- Genuine Autonomy - We're looking for someone who can confidently lead, make decisions and drive outcomes.



You'll have the opportunity to take ownership while being supported by an experienced leadership team.

WHAT'S INVOLVED?

You'll be responsible for delivering sustainable volume and profitability growth across the Non-Alcoholic Beverage portfolio through strategic brand leadership, innovation and commercial execution.

Key areas of responsibility include:

- Leading the development and execution of brand strategies and annual marketing plans.

- Driving innovation, NPD and commercialisation projects from concept through to market launch.

- Presenting brand strategies, innovation pipelines and commercial recommendations to major national retailers and key customers.

- Managing the portfolio's advertising and promotional investment, ensuring strong ROI and commercial outcomes.

- Leading complex cross-functional projects involving Marketing, Sales, Operations, Technical and Finance teams.

- Building strong relationships with key stakeholders across the business and externally.

- Managing and developing direct reports while fostering a high-performing, collaborative culture.

- Monitoring consumer trends, market insights and competitive activity to identify growth opportunities.

- Delivering volume, profit and brand performance objectives across the portfolio.

YOU'LL THRIVE HERE IF YOU:

- Have successfully managed brands in FMCG environments

- Can confidently present to and influence major national retailers and key customers.

- Have proven experience leading complex projects, including innovation,



commercialisation, or operational issue resolution.

- Are highly autonomous and comfortable making decisions within an agreed strategic framework.

- Have exceptional stakeholder management skills and can influence across all levels of an organisation.

- Bring strong commercial acumen and understand the balance between brand building and business performance.

- Are an organised and solutions-focused leader who thrives managing multiple priorities simultaneously.

- Can lead with integrity and professionalism

- Bring energy, curiosity and a passion for creating brands consumers love.

- Are willing to travel within Australia approximately as business needs require.

Beyond experience, we're looking for someone who genuinely aligns with our values and culture.

READY TO JOIN US?

If you're an experienced FMCG marketer looking for a role where you can genuinely influence business outcomes, lead exciting innovation projects and help shape the future of some of Australia's most recognised beverage brands, we'd love to hear from you.

Submit your resume and a brief cover letter outlining your experience and why you're excited to join the team at Bickford's Australia.

WHAT WE'RE ABOUT The Bickford's Group is an independently owned collective of companies based in Adelaide, South Australia. From humble beginnings in 1839, we now operate across more than 40 international markets. We proudly craft some of Australia's highest-quality alcoholic and non-alcoholic beverages, blending tradition with innovation.

Guided by our core values of Integrity, Empowerment, Collaboration, Pride and Accountability, we're committed to building great brands, supporting our people and delivering exceptional products enjoyed by consumers around the world.

📌 Marketing Manager – Non-Alcoholic Beverages (Salisbury South)
🏢 Bickford's Australia
📍 Salisbury South