About the Role

Quality Food World is seeking an experienced National Sales Manager to drive the continued growth of our food brands across Australia.

Based permanently at our Mordialloc Head Office and reporting directly to the Company Directors, this is a hands-on sales leadership role combining the day-to-day management and development of our field sales team with managing and developing key accounts, new business development and national sales growth .

A key focus of the role will be providing strong, practical leadership to our state managers & sales representatives on the road — maintaining close visibility over their activity and performance, providing regular direction and coaching, and actively guiding the team towards greater sales, stronger customer relationships and increased territory growth .

The role will also take an active lead in managing and developing key accounts and distribution relationships, identifying new commercial opportunities, and driving promotional activity across our product portfolio. Working closely with our internal graphics and social media teams, you will help ensure promotional initiatives are commercially focused and effectively support sales and brand growth.

This is a full-time, on-site position based at our Mordialloc Head Office , with interstate travel required as needed to support national accounts, state managers,sales representatives and key distribution partners.

What You'll Be Doing

- Sales Team Leadership: Provide active day-to-day leadership of our state managers & field sales representatives, closely overseeing sales activity and performance, providing direction and coaching, and driving stronger individual, territory and national sales results.
- Performance Management: Maintain clear visibility over individual and territory performance, identify areas requiring improvement and work closely with state sales managers & sales representatives to develop practical strategies to increase sales, customer engagement and territory growth.
- National Sales Strategy: Develop and implement sales strategies and initiatives to achieve and exceed national revenue and growth targets.
- Key Account Management & Development: Manage, develop and strengthen relationships with major retail, wholesale and distribution partners across Australia,



proactively identifying opportunities to increase ranging, sales, promotional activity and overall account growth.
- Business Development: Proactively identify and pursue new customers, channels, ranging opportunities and commercial partnerships to expand our customer base and national presence.
- Field Sales Support: Work directly with sales representatives in their territories when required, providing practical support and guidance in developing customers, opening new business and increasing sales.
- Marketing & Promotional Activity: Work closely with our internal graphics and social media teams to develop and execute targeted promotions and campaigns that support customer engagement, product sales and brand growth.
- Commercial Insights: Analyse sales data, customer performance and territory results and provide explicit, commercially focused recommendations directly to the Company Directors.
- National & Interstate Support: Travel interstate as required to meet key customers and distribution partners, develop accounts and work with sales representatives to support growth opportunities across Australia.

What we are looking for
- Proven experience in a Sales Management, National Sales Management or National Account Management role within FMCG, food manufacturing or food distribution .
- Demonstrated experience directly managing and developing field-based sales representatives , including closely monitoring performance, coaching team members and driving improved sales results.
- Strong experience within the Australian FMCG/food sector , including exposure to major retail, wholesale and/or distribution accounts.
- Demonstrated experience in managing and developing key accounts , with the ability to strengthen existing relationships, increase ranging and identify opportunities for continued account growth.
- Strong new business development experience , with the ability to identify, pursue and convert new customers and commercial opportunities.




- A proven history of achieving and exceeding sales targets and delivering sustainable sales growth.
- A hands-on leadership style , with the willingness to remain closely involved in the day-to-day performance, direction and development of the sales team.
- Strong commercial acumen with the ability to interpret sales data, identify opportunities and turn insights into practical action.
- Experience developing and executing sales promotions and go-to-market initiatives , ideally in collaboration with marketing, graphics and/or social media teams.
- Strong negotiation, presentation, communication and relationship-management skills.
- The ability to work closely and collaboratively with Company Directors and other areas of the business.

What we offer
- Autonomy & Influence
- The opportunity to take ownership of national sales performance, develop the sales function and directly influence the company's continued growth.
- Competitive Package
- An attractive salary package reflective of your experience, capabilities and industry background.
- Established & Growing Business
- Join an Australian-owned food business with more than 30 years of industry experience and an extensive and evolving product portfolio.
- Direct Access to Decision Makers
- Work closely with the Company Directors and have genuine input into sales strategy, key account development, commercial opportunities and future growth.
- Dynamic Environment
- A hands-on, fast-moving and collaborative workplace where initiative, accountability and commercial thinking are valued.

About Quality Food World Quality Food World is an Australian-owned manufacturer and distributor of premium food products with more than 30 years of industry experience.

Our diverse portfolio includes a broad range of natural, high-quality food products supplied to customers across Australia. We are committed to quality, innovation, strong customer relationships and the continued development of products and brands that deliver genuine value to our customers and consumers.

- If you are an experienced FMCG sales leader who enjoys actively leading a field sales team, managing and developing key accounts, opening new business and driving measurable sales growth , we would like to hear from you.

📌 National Sales Manager – FMCG Food (Mordialloc)
🏢 Quality Food World
📍 Mordialloc