Job Description

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Want to build the digital growth engine behind one of Australia's fastest-growing challenger brands?

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FUNDAY is redefining confectionery with natural sweets that taste incredible, contain no added sugar, and are winning fans across Australia and around the world.

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Now, with nationwide US expansion underway, we're looking for a commercially minded, hands-on Head of eCommerce & Digital Growth to lead the next phase of growth, in this newly created role.

The prospect… n

This isn't a role where you inherit a mature playbook.

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You'll be building it.

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Reporting into senior leadership, you'll own the digital growth strategy and execution across eCommerce, marketplaces, CRM, paid media, retail media and customer acquisition.

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You'll combine commercial thinking, analytical rigour and entrepreneurial instinct to identify growth opportunities and turn them into scalable revenue streams.

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This is a genuine opportunity to shape the future of an already successful business as it accelerates its expansion into the US and other global markets.

What you'll own… n

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- End-to-end eCommerce strategy and performance
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- Customer acquisition across Meta, Google, influencers, affiliates and emerging channels
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- CRM, retention, loyalty and lifecycle marketing
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- Marketplace growth and trading performance
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- Website optimisation, CRO and customer experience
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- Growth reporting, dashboards and commercial insights
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- Retail media strategy and investment
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- Growth experimentation across offers, audiences,



partnerships and creative execution
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About You n

You're equal parts strategist and operator.

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You have experience scaling a high-growth consumer brand and are comfortable moving between boardroom conversations, leading a high performing team and platform-level execution.

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You thrive in ambiguity, love solving commercial challenges, and aren't afraid to roll up your sleeves when needed.

You'll likely bring… n

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- 10+ years' experience across eCommerce, growth, performance marketing or related commercial roles
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- A proven track record of growing consumer brands
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- Strong understanding of unit economics, CAC, LTV, ROAS and conversion optimisation
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- Experience leading teams and agency partners
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- A data-led mindset with strong commercial judgement
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- Exposure to international markets, with US experience highly regarded
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Why FUNDAY? n

FUNDAY has become the #1 better-for-you confectionery brand in Australia and New Zealand, stocked in more than 7,000 stores and rapidly expanding globally.

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You'll join a passionate team, have direct access to the founder, and play a pivotal role in shaping the growth trajectory of a brand that's just getting started.

Perks Include n

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- 50% staff discount on FUNDAY products
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- Quarterly lolly vouchers
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- Additional annual "FUN-DAYS" leave
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- Birthday half-day leave
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Please note: This is a Melbourne based opportunity and you must be willing to move.

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📌 Head of eComm & Digital Growth (New South Wales)
🏢 Sharp & Carter
📍 New South Wales