Job Description

About Us n

Proudly Australian owned, Coates has a long history of supporting customers to deliver major projects and an exciting future focused on growth. We provide end-to-end solutions spanning Equipment Hire, Engineering Solutions, Industrial Solutions and Power & HVAC. At Coates, we're passionate about delivering safe, smart and sustainable equipment solutions. Our people are at the heart of everything we do, and together, we make it happen.

The opportunity n

We're looking for a highly motivated Regional Sales Manager to lead a high-performing sales team across the Perth and SouthWest region.

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Based in Belmont , you'll lead a team of seven direct reports including Major Project Managers and Account Managers who are based across Belmont, Kwinana and Bunbury. It's a strategic, hands-on leadership role: you'll spend significant time in the field coaching your team, building executive-level customer relationships, uncovering new opportunities and driving a high-performance sales culture.

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You will play a key role in shaping regional sales strategy, growing customer share of wallet and delivering sustainable revenue growth across the construction, infrastructure, mining and industrial sectors.

What You'll Be Doing n

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- Lead and champion Coates' Safety-First culture across your team and customer network.
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- Shape and execute regional sales strategy to grow revenue and market share.
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- Coach, mentor and develop a team of sales professionals to achieve exceptional results.
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- Build and strengthen relationships with key customers, stakeholders and decision-makers.
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- Spend around 60% of your time in the field, driving customer engagement and sales activity.




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- Generate new business and maximise opportunities within existing accounts.
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- Spot and capitalise on major project opportunities across the region.
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- Use CRM insights, pipeline data and sales intelligence to lift team productivity, forecasting accuracy and performance.
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- Collaborate with Pricing, Marketing, Operations and Leadership teams to deliver winning customer solutions.
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- Monitor market trends, competitor activity and emerging opportunities to support strategic growth.
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What You'll Bring To The Role n

You're a proven sales leader who thrives on developing people, building customer relationships and delivering commercial outcomes.

Your Experience Will Include n

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- Proven success leading field-based sales teams in a B2B environment.
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- Experience selling into the construction, mining, infrastructure, industrial or related sectors.
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- Strong leadership capability with the ability to coach, mentor and develop high-performing teams.
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- Strategic selling expertise with the ability to build, manage and convert sales pipelines, forecast effectively and deliver sustainable growth.
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- Solid commercial acumen, with the ability to analyse data and pipeline insights, spot trends and translate them into compelling, actionable business outcomes.
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- Exceptional stakeholder management, communication and relationship-building skills.
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- Experience developing and executing business plans and account growth strategies.
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What You'll Get In Return n

We provide our team with a wide range of perks and benefits, including:

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- Development and career progression pathways
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- Company Benefit Vehicle
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- Flexible working options available—let's discuss what works best for you
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- Access to our employee discounts, benefits and wellbeing program including Fitness Passport
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- Purchased additional leave program
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- Novated leasing and salary sacrifice
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- 12 weeks Paid Parental Leave in addition to government parental leave scheme
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- Volunteering opportunities through the Coates Foundation
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Looking for more reasons to join Coates? n

At Coates, we know that people, organisations and communities thrive when everyone feels valued and included.

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We're proud to be implementing our second Reconciliation Action Plan and are committed to improving gender representation, backed by dedicated leadership and development programs.

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But our impact doesn't stop there. Coates supports local and national charities through the Coates Foundation and invests in more sustainable equipment solutions to help create a greener future for all.

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Visit careers.coates.com.au to learn more about our values and opportunities.

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Diversity and inclusion are at the heart of our culture. Coates welcomes candidates from all backgrounds, experiences and perspectives to apply.

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Coates. Equipped for you.

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📌 Regional Sales Manager - Perth & Southwest
🏢 Coates
📍 Perth