Part time 3 day a week role - 12 months contract

We are seeking an experienced Search Manager to join our digital team to drive integrated end-to-end visibility across traditional search engines, retail media platforms, social channels, and next-generation AI platforms.

You will own the technical and strategic execution of On-Site, Off-Site, Retailer, and Social Search while serving as the primary lead for Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). Additionally, you will oversee search vendor relationships and identify high-growth new search initiatives.

Key Responsibilities:

GEO & AEO Leadership

- Lead the Generative & Answer Engine strategy for strong visibility across AI-driven search environments, LLMs, and voice assistants (e.g., Google, ChatGPT, Claude)
- Optimise brand & 3rd party content to ensure maximum citation and inclusion in generative AI responses and direct answer engines
- Monitor changing AI search algorithms, tracking emerging metrics for brand presence in AI-generated answers
- Test and scale recent search channels, cross-functional integrations, and innovative optimisation tactics beyond traditional web search.

Retailer Search & On-Site Search (SEM/SEO)

- Lead paid and organic search strategy across retailer platforms with agency support (e.g., Woolworths, Coles, Amazon). Own KPIs on SoV and drive conversion
- Manage integrated SEM campaigns with agency support
- Optimise and maintain on-site technical SEO
- Execute content optimisation strategies for core product and landing pages to capture high-intent non-brand traffic




- Partner with Brand teams to execute data-driven link acquisition and coverage into authoritative backlink opportunities

Social Search Optimisation

- Build and execute search strategies for social discovery platforms (e.g., TikTok, Instagram, YouTube, Pinterest)
- Keyword-optimise social captions, titles, alt text, and video scripts to capture audience search intent directly within social algorithms
- Track and report on cross-platform search trends to inform content creation

Vendor Management & Budget Management

- Manage agency relationships, deliverables, and performance metrics for external agencies, tools, and freelance contractors
- Own and allocate the search budget efficiently across tools, link acquisition, retail optimisation assets, and external partners

KPIs

- Share of Voice across Traditional Search, Social Search, Generative/AI
- Retailer product listing rank of priority portfolios
- ROI on search budget and vendor performance deliverables
- Paid & organic revenue, conversion rates, and traffic growth
- GEO: Visibility Score, Share of Visibility, Citation Share
- High-authority backlink profile growth and referral traffic

Qualifications & Requirements

- Experience: 5+ years of dedicated Search experience, with proven success leading cross-channel search strategies (on-Site, off-Site, social, retail)
- AI Search Expertise: Demonstrated understanding of LLM data ingestion, entity-based search, and AEO/GEO tactics
- Retail Media Knowledge: Hands-on experience optimizing listings within major retailer ecosystems and marketplace search algorithms
- Technical Skills: Proficiency in technical SEM/SEO tools
- Management & Financial Acumen: Experience managing external vendor deliverables and controlling annual marketing budgets

📌 Search Manager (Sydney)
🏢 Colgate-Palmolive
📍 Sydney