Job Description

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Middendorp Electric Group of Companies – Delacombe VIC

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Middy’s Electrical is Australia’s largest independent electrical wholesaler, with over 100 branches nationwide and a proud history of being 100% Australian owned and family run since 1928.

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People are at the heart of Middy’s. Our culture is built on family, empowerment, strong relationships, diversity and integrity, creating a supportive workplace where people are encouraged to grow and succeed.

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Customer service is central to everything we do. Our promise, Offering You More, reflects our commitment to exceptional service, trusted advice and strong local relationships.

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At Middy’s, you’ll be part of a business that values your contribution, invests in your development and gives you the opportunity to make a real impact in a growing national organisation.

About Middy’s Electrical n

Middy’s Electrical is Australia’s largest independent electrical wholesaler, with over 100 branches nationwide and a proud history of being 100% Australian owned and family run since 1928.

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People are at the heart of Middy’s. Our culture is built on family, empowerment, strong relationships, diversity and integrity, creating a supportive workplace where people are encouraged to grow and succeed.

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Customer service is central to everything we do. Our promise, Offering You More, reflects our commitment to exceptional service, trusted advice and strong local relationships.

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At Middy’s, you’ll be part of a business that values your contribution, invests in your development and gives you the opportunity to make a real impact in a growing national organisation.

The Role n

As Sales Manager, you will be responsible for driving sales growth,



developing new business opportunities and growing strong customer relationships.

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You’ll play an important role in achieving sales and gross profit targets while supporting the sales team to maximise performance and deliver excellent customer service.

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This is a hands-on role suited to an experienced sales professional who understands the electrical wholesale industry, enjoys building customer relationships and has a strong commercial focus.

Key Responsibilities n

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- Drive sales growth and achieve agreed revenue and gross profit targets.
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- Identify, pursue and secure current business opportunities.
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- Develop and maintain strong relationships with existing and prospective customers.
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- Grow existing customer accounts and identify opportunities for further business.
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- Prepare, manage and follow up customer quotes to maximise sales opportunities.
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- Monitor sales activity and identify opportunities for growth.
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- Promote Middy’s products and services and provide customers with solutions suited to their needs.
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- Maintain strong industry, market and product knowledge.
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- Work closely with the Branch Manager and sales team to achieve business objectives.
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- Support customer events, promotions and other customer engagement activities.
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- Work collaboratively with sales and operations teams to support excellent customer service.




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- Contribute to meetings, business improvement initiatives and team activities.
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- Maintain high standards of compliance with company policies, procedures and relevant legislation.
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About You n

To be successful in this role, you will have:

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- Minimum 5 years’ experience in the electrical wholesale industry.
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- Proven experience in sales, business development or a similar customer-facing commercial role.
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- Strong customer service and communication skills.
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- A proven ability to build and maintain strong customer relationships.
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- Strong commercial awareness, including an understanding of margin and gross profit.
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- Experience using CRM systems to manage customer accounts and sales activity.
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- The ability to identify and convert new business opportunities.
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- Strong organisational skills and the ability to work collaboratively across teams.
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- A proactive approach, with the ability to work independently and take initiative.
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- A valid driver’s licence.
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Qualifications & Licences nn
- Year 12 or equivalent.
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- Certificate IV, Diploma or higher qualification in Business Development, Sales, Marketing or a related discipline is desirable.
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- Diploma of Business, specialising in sales and business development, is highly desirable.
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- Current forklift licence is desirable.
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Why Join Middy’s? nn
- Competitive salary and benefits package.
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- Full-time, permanent role within a growing business.
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- Wellness initiatives and a strong focus on team culture.
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- Birthday Leave.
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- Flexible work arrangements.
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- Supportive and collaborative team environment.
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📌 Sales Manager / Ballarat West / VIC (City of Ballarat)
🏢 Middendorp Electric Group of Companies
📍 City of Ballarat