ROLE OVERVIEW The purpose of the Partnerships Senior Executive role is the execution of implementation and investment best practice and the delivery of excellent results for a group of clients.
The Senior
Executive assists in the negotiating, placement, and maintenance of buys across all channels The Senior Executive must work collaboratively with other disciplines of Strategy, Communications Design and Client Advice & Management. A solid understanding of the media marketplace, market dynamics and audience trends is required to succeed in this role. The position requires the ability to think “big picture” and is the first step towards management.
RESPONSIBILITIES Creative Management Support creative agency material and production needs
Support implementation of campaigns
Assist with material advice on behalf of clients in terms of accuracy, despatch/tagging, timelines and record keeping
Ensure the approved media plan and buying brief is executed (place, confirm, monitor)
Manage the trafficking process, working with the ad ops team.
Client
Deliver campaign KPI’s and respond to client requests
Provide support on all media investment needs
Assist in preparing presentation materials and present to clients
Assist in the development of media recommendations
Develop relationships with clients and stakeholders as appropriate
Understand client business and needs.
Reporting / Tracking Coordinate reports using the Bot’s and briefing COE on data entry requirements
Source appropriate data for reports from MediaBrands agencies (e.g. Magna, Orion)
Maintain client schedules in accordance with their goals
Utilise programs and tools to effectively execute reporting tasks
Run competitive reports through BOTs
Monitor weekly buys based on audience delivery data to ensure campaign delivery of all KPIs across all channels
Ensure accuracy in TV post analysis on the same day as post data is released, following Magna best practice guidelines
Assist in the analysis and preparation of post campaign documents, including optimisation recommendations, the generation of insights and interpretation of data.
Commercial
Assist in reporting and tracking budgets, savings and value
Maintain schedules
Upload invoicing requirements into Bot
Load all relevant media bookings using the Bot’s and briefing to COE as required