ROLE OVERVIEW The purpose of the Partnerships Senior Executive role is the execution of implementation and investment best practice and the delivery of excellent results for a group of clients.
The Senior Executive assists in the negotiating, placement, and maintenance of buys across all channels The Senior Executive must work collaboratively with other disciplines of Strategy, Communications Design and Client Advice & Management. A solid understanding of the media marketplace, market dynamics and audience trends is required to succeed in this role.
The position requires the ability to think “big picture” and is the first step towards management.
RESPONSIBILITIES
Creative Management
- Support creative agency material and production needs
- Support implementation of campaigns
- Assist with material advice on behalf of clients in terms of accuracy, despatch/tagging, timelines and record keeping
- Ensure the approved media plan and buying brief is executed (place, confirm, monitor)
- Manage the trafficking process, working with the ad ops team.
Client
- Deliver campaign KPI’s and respond to client requests
- Provide support on all media investment needs
- Assist in preparing presentation materials and present to clients
- Assist in the development of media recommendations
- Develop relationships with clients and stakeholders as appropriate
- Understand client business and needs.
Reporting / Tracking
- Coordinate reports using the Bot’s and briefing COE on data entry requirements
- Source appropriate data for reports from MediaBrands agencies (e.g. Magna, Orion)
- Maintain client schedules in accordance with their goals
- Utilise programs and tools to effectively execute reporting tasks
- Run competitive reports through BOTs
- Monitor weekly buys based on audience delivery data to ensure campaign delivery of all KPIs across all channels
- Ensure accuracy in TV post analysis on the same day as post data is released, following Magna best practice guidelines
- Assist in the analysis and preparation of post campaign documents, including optimisation recommendations, the generation of insights and interpretation of data.
Commercial
- Assist in reporting and tracking budgets, savings and value
- Maintain schedules
- Upload invoicing requirements into Bot
- Load all relevant media bookings using the Bot’s and briefing to COE as required
- Resolve account queries and/or billing discrepancies
- Oversee budget control of approved media campaigns including invoicing, proforma checking and account queries. Trouble shoot variances
- Mentor and assist in the training of Associates.
Salary range $82,000.00- $90,000.00 inclusive of superannuation