We’re looking for a Social, Community & Partnerships Manager to own the day-to-day running of social across Airyday, Keune Haircosmetics & LOC.

Reporting to the Marketing Manager, this is a hands-on role spanning channel management, community, creators, affiliates, paid social and partnerships. You’ll own the social calendar, publishing and community, while proactively building relationships with creators, brands and like-minded businesses to create collaborations and new opportunities.

We want someone who understands that great social is more than posting. You’ll keep our communities active, spot opportunities, start conversations and make sure launches, campaigns and partnerships come to life across our channels.

You’ll work closely with our content creators, marketing and ecommerce teams to bring it all together.

What you’ll be doing

- Social & channel ownership: Own the social strategy and calendar, scheduling, publishing and day-to-day rhythm of our channels.
- Community: Own DMs, inboxes, comments and proactive engagement, keeping our communities active and connected.
- Launches & campaigns: Plan and activate launches, campaigns, events and key brand moments across social.
- Creators, UGC & affiliates: Manage creator, influencer, UGC and Airyday affiliate relationships from outreach through to delivery.
- Partnerships & collaborations: Proactively source and coordinate gifting, seeding, collaborations, giveaways and community activations end to end.
- Content: Work closely with our content creators on briefs, ideas, social activations and the content needed to keep our channels moving.
- Paid social: Work closely with Airyday paid media teams, connecting organic,



creator and community learnings with our Meta activity.
- Performance, trends & insights: Track performance, understand what’s working and stay close to trends, emerging formats and opportunities for growth.

About you You’re naturally social, highly organised and good at making things happen. You understand how social channels operate day to day, but also how community, creators, content and paid media work together to grow a brand.

You’ll ideally bring:

- Hands-on experience managing Meta and TikTok for a brand or business.
- Strong social publishing, community management and platform-native knowledge.
- Experience working alongside paid social, particularly Meta.
- Strong written communication and a natural feel for brand tone.
- Confidence building relationships with creators, partners and communities.
- Strong organisation, initiative and follow-through.
- A genuine interest in beauty, skincare, SPF, hair, fashion, wellness or lifestyle.

Everyone in our team gets involved in content, so while you won’t be the primary content producer, you’ll need to be comfortable appearing on camera and participating in shoots. If you can also create quick-turnaround Stories, Reels or reactive content yourself, even better. Experience with Meta Business Suite, TikTok, Canva,



social scheduling and analytics tools is essential. Shopify, Klaviyo or similar experience is highly regarded.

About us

We’re a family-owned Australian beauty group behind Airyday, Keune Haircosmetics, LOC and CXCosmetics, with brands spanning D2C, Sephora, salons, clinics and international markets.

Airyday is one of Australia’s fastest-growing SPF and skincare brands, while Keune and CXCosmetics bring strong professional hair and skincare communities across Australia, Current Zealand and beyond. We’re growing quickly, expanding into new markets and building the team behind that next stage of growth.

Why join us?

- WFH Fridays + finish at 1pm
- Be part of fast-growing brands with global ambitions and new market launches
- Work in a hands-on team where ideas move quickly and you can make a visible impact
- 2 office locations- Balmain or Huntingwood HQ depending on the day and team needs
- Thursday team lunches
- Monthly product allowance
- Staff hair salon
- Childcare subsidies
- Social club, team events and activities

Location: Primarily based at our Huntingwood HQ, with regular days at our Balmain office depending on team activity, meetings, events and content. Huntingwood is approximately 35 minutes from Sydney CBD and conveniently located just off the M4 and M7 motorways. The role will have the opportunity to work across both locations.

If you love beauty, understand social culture and know how to turn community, creators and partnerships into real brand momentum, we’d love to hear from you.

Apply with your CV and a short note telling us why this role feels like a great fit for you.

📌 Social, Community & Partnerships Manager – Beauty (Huntingwood)
🏢 Airyday
📍 Huntingwood