About the role

At Gracie Nanny Agency, Australia's safety nanny agency, we connect families with exceptional nannies they can trust. We're looking for a creative, strategic Social Media Manager to take ownership of our Instagram and TikTok. You'll turn Instagram into a channel families love to follow, make TikTok the go-to hangout for our nanny community, and make sure our commitment to safety shines through everything we post.

Key responsibilities

- Own and manage Instagram and TikTok accounts day to day
- Weave our safety-first message through all our content, so families and nannies know Gracie is the name to trust for safety
- Run TikTok as a fun, trend-driven space for the nanny community: jumping on trends fast, creating relatable nanny content, and giving nannies a place to laugh, connect and feel seen
- Keep across relevant news in childcare, child safety and the nanny industry, and turn it into timely, informative posts that position Gracie as a trusted voice
- Develop and execute a social media strategy that grows follower count and engagement across both platforms
- Come up with fresh, on-brand content ideas for Instagram: Reels, stories, carousels and more
- Shoot, edit and produce eye-catching content that stops people mid-scroll
- Engage with the community by responding to comments and messages and building real connections with families and nannies
- Track performance, report on growth,



and use data to keep improving
- Work closely with the broader marketing team to align social with wider campaigns and goals

About you

- Proven experience managing Instagram and TikTok for a brand or business
- Track record of growing followers and engagement
- Live and breathe TikTok, spot trends early, and know how to put a fun, nanny-friendly spin on them
- Playful sense of humour and a feel for what makes the nanny community tick
- Across the news and able to comment on serious topics like child safety with care, accuracy and the right tone
- Strong video editing skills (CapCut, Adobe Premiere, or similar) and an eye for design
- Strategic thinker who can plan content, not just post it
- Innovative, curious and always testing new ideas
- Great communicator who works well as part of a team
- Bonus: experience in the childcare, family or lifestyle space

About us Gracie Nanny Agency is Australia's safety nanny agency. We connect families with exceptional nannies they can trust, with safety at the heart of everything we do. We're growing, and we want our social presence to grow with us.

Benefits

- Adaptable part-time role (8 hours a week) with the option to work from home some days
- Creative freedom to shape how the brand shows up on social
- Supportive, collaborative marketing team
- Chance to make a visible impact on a growing business

📌 Social Media Manager (Malvern)
🏢 Gracie Boutique Nanny Agency
📍 Malvern