Marketing Specialist

Company: Jetha Pty Ltd

Location: Suite 7.03, 43 Bridge Street, Hurstville NSW 2220

Employment Type: Full-time

About Us

Jetha Pty Ltd is an Australian-based importer and distributor specialising in food products and fast-moving consumer goods (FMCG). We work with food service wholesalers, distributors, retailers and hospitality businesses across Australia and the wider Oceania region.

Our business focuses on sourcing quality products from local and international suppliers, introducing current products to market, supporting private-label development and providing tailored product and supply solutions to our customers.

As our product portfolio and market presence continue to grow, we are seeking a qualified and motivated Marketing Specialist to support the development and implementation of marketing strategies across our FMCG brands and product categories.

Key Responsibilities

As Marketing Specialist, you will:

- Develop, implement and monitor marketing objectives, strategies and programs to support Jetha’s business growth and expansion across its FMCG product portfolio.
- Undertake market research to identify emerging consumer trends, customer preferences, competitor activity and opportunities for new and existing food and consumer products.
- Analyse market, customer and sales data to identify growth opportunities and assist in developing marketing strategies and plans for different product categories and target markets.
- Provide advice on product positioning, product mix, pricing strategies, promotional activities, sales support and distribution channels for Jetha’s imported and private-label products.




- Assist with the planning and execution of product launches and promotional campaigns for new and existing brands and product lines.
- Develop marketing concepts, promotional materials and campaign initiatives targeted at wholesalers, retailers, distributors, hospitality businesses and other relevant customer segments.
- Support the marketing and development of Jetha’s private-label and exclusive product ranges, including identifying target markets, product positioning and promotional opportunities.
- Monitor competitor products, pricing, promotional activities and broader FMCG market trends to support commercial and marketing decision-making.
- Coordinate digital marketing activities across the company’s website, social media and other online channels to strengthen brand awareness and promote Jetha’s products.
- Provide advice and recommendations on digital marketing strategies, search engine optimisation (SEO), social media marketing, online content and associated marketing analytics.
- Liaise with external marketing agencies, designers, media providers, suppliers and other service providers in the development of marketing campaigns and promotional materials.
- Work closely with sales,



procurement and management teams to ensure marketing strategies align with product availability, customer demand, pricing and distribution objectives.
- Review the performance of marketing campaigns and promotional activities using relevant data and analytics and recommend improvements where required.
- Assist in preparing product presentations, catalogues, promotional content, market reports and other marketing materials for customers and business partners.
- Maintain awareness of changes in consumer behaviour, market conditions and industry trends relevant to food importing, FMCG distribution and retail markets.

Qualifications and Skills

- A Bachelor’s degree or higher qualification in Marketing, Business, Commerce, Communications or a related field.
- At least one year of relevant professional experience in marketing or a closely related role.
- Strong skills in market research, competitor analysis, marketing strategy development and campaign planning.
- Sound knowledge of digital marketing, social media, product positioning, pricing, promotional strategies and distribution channels.

What We Offer

- A full-time opportunity with an established Australian FMCG importer and distributor.
- Exposure to a diverse portfolio of international, exclusive and private-label products.
- Opportunity to contribute to new product launches, market expansion and brand development.
- A team-oriented working environment with exposure to suppliers, retailers, wholesalers and distribution partners across Australia and Oceania.
- Opportunity to contribute to the continued growth and development of Jetha’s brands and product portfolio.

📌 Marketing Specialist (Hurstville)
🏢 Jetha
📍 Hurstville