Job Description
Introduction: A Career at HARMAN Lifestyle
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We're a global, multi-disciplinary team that's putting the innovative power of technology to work and transforming tomorrow. As a member of HARMAN Lifestyle, you connect consumers with the power of superior sound.
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Contribute your talents to high-end, esteemed brands like JBL, Mark Levinson, Revel, Denon, and Bowers & Wilkins
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Unite your passion for audio innovation with high-tech product development
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Create pitch-perfect, cutting-edge technology that elevates the listening experience.
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What You'll Be Part Of
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As the E-Commerce Lead, you will be responsible for the day-to-day execution, optimisation and continuous improvement of Harman's e-commerce ecosystem across Australia and New Zealand. The role owns website performance, digital marketing execution, CRM, customer experience and digital analytics to deliver online sales growth and best-in-class consumer experiences.
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Reporting to the E-Commerce Retail Trade Marketing Manager, the role translates commercial priorities into effective digital execution across Harman's owned channels and supports retailer digital activation where required.
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The E-Commerce Lead serves as the digital subject matter expert, leads digital initiatives and acts as a resource for colleagues while driving continuous improvement across the e-commerce function.
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How You'll Make An Impact
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Website & Digital Experience
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Own the day-to-day operation and optimisation of Harman's e-commerce websites.
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Ensure website merchandising, content and customer journeys support business objectives.
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Coordinate website enhancements, testing and continuous optimisation.
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Monitor website health, functionality and customer experience.
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Digital Marketing & CRM
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Execute digital marketing campaigns across Paid Search, Paid Social, SEO, Email and CRM.
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Work closely and collaboratively with the Brand Marketing Team to plan paid digital campaigns, asset ideation,



briefing and creation by the brand team to meet the business objectives.
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Manage relationships with digital agencies to optimise campaign performance and ensure reporting is robust and timely.
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Build customer acquisition and retention strategies through CRM automation and work with Brand Marketing team to create EDM communication that is on brand guidelines and utilises the asset suites available.
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Develop customer journeys using data-driven insights.
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Analytics & Insights
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Develop and maintain e-commerce dashboards and KPI reporting.
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Analyse website performance including conversion, traffic, ROAS, customer acquisition and engagement.
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Identify trends and recommend improvements based on multiple data sources.
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Present recommendations that improve online commercial performance.
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Platform & Systems
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Support implementation of new e-commerce capabilities and global platform enhancements.
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Partner with Global E-Commerce teams on website upgrades and digital projects.
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Lead testing, user acceptance and deployment of new digital functionality.
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Customer Experience
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Manage escalated website, payment and online customer issues.
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Work with Customer Service to improve customer satisfaction and Net Promoter Score.
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Identify opportunities to improve customer experience across the online journey.
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Work with Brand Management team on any customer pain points to ensure education or social activity addresses any potential issues identified.
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Cross Functional Collaboration
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Support the E-Commerce Retail Trade Marketing Manager and collaborate with Brand Marketing team in executing online promotional campaigns and product launches.
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Partner with Marketing, Sales, Category and Supply Chain teams to ensure seamless online execution.
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Share digital expertise and best practice across the business.
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Key Performance Indicators
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Website revenue growth
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Conversion Rate
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Average Order Value
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Customer Acquisition Cost
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CRM database growth
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ROAS
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Customer Satisfaction (NPS)
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SEO performance
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What Makes You A Strong Fit
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Bachelor's degree in Marketing, Digital, Commerce or related discipline.
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Minimum 2 years' experience in e-commerce or digital marketing.
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Analytical capability.
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Strong knowledge of Google Analytics 4 and digital marketing platforms.
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Experience working with agency partners.
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Strong project management and organisational skills.
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Excellent stakeholder engagement and communication.
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We see AI as an significant part of how work gets done. While tools may vary, a baseline familiarity with using AI to support efficiency, problem-solving, and quality is expected.
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Bonus Points if You Have
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Experience with Salesforce Commerce Cloud or similar CMS.
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Consumer Electronics or FMCG experience.
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CRM and marketing automation experience.
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SEO and Paid Media experience.
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Experience leading website optimisation projects.
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Things To Know
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Full working rights in Australia required.
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What You Can Expect
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A hybrid work environment that balances flexibility with in-person collaboration, with most office-based roles onsite three days a week.
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Access to employee discounts on HARMAN and Samsung products (including JBL, Harman / Kardon, AKG, and others)
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Learning and development opportunities through our award-winning HARMAN University programs
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An inclusive and diverse work environment that supports both your professional and personal development.
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📌 Specialist, Ecommerce, Coa Anz (New South Wales)
🏢 harman
📍 New South Wales