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Location: SYDNEY, NSW, AU, ****
Employment Type: Permanent Full Time
Transform how members engage with their super and retirement journey
Drive member growth through personalisation and innovation
Permanent full-time position, based in Sydney
The opportunity to join our team
We're looking for a strategic and data-driven marketing leader to help shape the future of member engagement across our Master Trust business.
In this high-impact role, you'll define and lead our member growth and lifecycle strategy, creating personalised experiences that support members through every stage of their super and retirement journey.
Leveraging customer insights, data, martech and automation, you'll drive meaningful engagement, improve retention and deliver measurable business outcomes.
Working closely with Digital, Data, Product, Advice and Marketing teams, you'll play a key role in transforming how we connect with members and help more Australians achieve better retirement outcomes.
Key Responsibilities:
Define and lead the member lifecycle strategy, roadmap and audience framework
Own lifecycle governance, prioritisation and investment decisions across the member portfolio
Develop audience strategies, personalisation frameworks and next-best-action approaches
Design lifecycle journeys across onboarding, growth, retention and retirement transitions
Partner with Data teams to enhance segmentation, targeting and measurable business outcomes
Collaborate with Digital, Automation and MarTech teams to deliver personalised member experiences
Lead and develop specialist managers, building capability across lifecycle marketing and optimisation




Build strong partnerships across Product, Advice, Digital, Data, Risk and Compliance teams
Establish scalable frameworks for journey design, content, experimentation and continuous improvement
Develop business cases and communicate performance insights to senior stakeholders
What you will bring:
Extensive experience in lifecycle, CRM, growth or customer strategy within financial services
Strong understanding of member, customer and lifecycle marketing in data-rich environments
Experience developing multi-year roadmaps and omni-channel journeys
Expertise in segmentation, personalisation, journey orchestration and experimentation
Strong knowledge of marketing automation, customer data and martech platforms
Commercial acumen with the ability to link marketing activity to growth and retention outcomes
Experience using data and insights to drive strategy and optimisation
Strong leadership skills with experience developing high-performing teams
Ability to balance strategic thinking and execution in a regulated workplace
Strong stakeholder management skills with the ability to influence across the business
A proactive, customer-focused mindset with a passion for innovation and continuous improvement
Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.
Please note that applications from agencies will not be considered at this time.
We acknowledge and celebrate the richness that individual differences bring to our team.
If you need assistance or an adjustment during the application process, please reach out and let us know.
#J-*****-Ljbffr

📌 Senior Marketing Strategy & Growth Lead - Member Growth & Lifecycle Strategy (Sydney)
🏢 IOOF Holdings
📍 Sydney