Job Description
OURNESS is a globally award-winning independent music label and management company.
n
Specialising in artist development and building a legacy-inspired culture for our roster, we are expanding our team and looking for a Senior Social Media Manager.
n
The Senior Social Media Manager will lead social strategy and execution for our artists and expanding roster, spanning major world headline tours, album releases, and festivals. This is a hands-on, in-house role for someone who lives online, understands artist-fan culture at a granular level, and can move at the speed real-time moments demand (festival weekends, viral moments, breaking news, meme cycles).
n
This role is suited to someone whose full time craft is social, rather than a generalist marketer who "also does social." You would be someone who has experienced high-profile artist projects and understands why those campaigns worked: the aesthetic discipline, the trend fluency, the community instinct, and the willingness to move fast.
n
KEY RESPONSIBILITIES
n
Own end-to-end social strategy and content calendars across Instagram, TikTok, and YouTube (Shorts + long-form), aligned to the wider campaign and touring schedule
n
Lead real-time content capture and posting at festivals, tour stops, and press moments, including weekends on the ground at major events
n
Develop and execute influencer/creator seeding strategy in partnership with agencies and label partners
n
Manage the creators and content producers working on each campaign, including briefing them clearly, managing deadlines,



and ensuring every deliverable lands and meets the artist cultural aesthetic.
n
Translate visual identity and single/album rollout concepts into scroll-stopping short-form content
n
Monitor trends, sounds, and formats daily and adapt them for each artist's voice, and work autonomously by proactively pitching timely content
n
Manage community and fan sentiment across platforms and Reddit/fan forums
n
Track platform analytics (reach, saves, completion rate, follower quality) and produce weekly social reporting to provide clear, data-driven insights and recommendations with a bias toward action over vanity metrics
n
Extend social support across the wider label roster, balancing priorities across multiple active campaigns
n
Work closely with the label's creative department, and management team.
n
TOOLS & TECHNICAL SKILLS
n
Platforms: Instagram (Reels, Notes, Broadcast Channels), TikTok, YouTube Shorts, X, Reddit
n
Editing: CapCut, Adobe Premiere Pro, After Effects, Photoshop, Lightroom
n
Scheduling / Workflow: Meta Business Suite, Later or Sprout Social, Notion or Asana
n
Artist Analytics: Spotify for Artists, Chartmetric or Soundcharts,



TikTok Creative Center, platform-native Insights
n
Community / Listening: Native platform analytics, social listening for sentiment and fan-forum monitoring
n
Design Support: Canva (rapid-turn assets), basic motion graphics
n
CANDIDATE PROFILE
n
4+ years' experience in a similar senior social media role in music, with proven results: not just performance metrics, but execution of a strong, distinct artist aesthetic
n
A demonstrable track record of campaigns that moved culture, not just impressions. You can point to specific posts/moments and explain why they worked
n
Deep, current fluency in music/internet culture: you already know this week's sounds, formats, and discourse without being told
n
Comfortable working autonomously across time zones in a founder-led, growing independent business, and travelling for festivals/tour dates as needed
n
A calm head under real-time pressure during press moments, viral spikes, and fast turnarounds
n
You will be an ideas enthusiast and willing to come up with big picture and bold concepts and be able to execute.
n
Genuine collaborative instinct. This role sits close to the founders and management team, and judgment matters as much as output
n
An existing network of trusted creators, videographers, editors, and content producers you can call on and manage directly. This role is expected to bring relationships, not build them from scratch
n
Based in Los Angeles or Sydney, or willing to relocate

📌 Senior Social Media Manager (New South Wales)
🏢 OURNESS
📍 New South Wales