Australian-born contemporary fashion label Shape the strategy, create the content, be the face Part-time, 3 days per week in Sydney Or full time options available Born in Australia - our client is a contemporary fashion label built on refined essentials, quality materials and pieces made to be worn season after season.
Their customer is discerning, style-led and loyal.
The brand has a quiet confidence that shows up in everything they do, from the product to the boutiques to the campaigns.
THE OPPORTUNITY This is a rare chance to own TikTok for a label with a clear identity and a community that already cares.
You will build a presence that feels native to the platform, fast, lo-fi and culturally switched on, while staying unmistakably on brand.
You won't be handed a template.
You'll shape the strategy, set the pillars, create the series and be the face and voice behind much of the content.
WHAT YOU'LL DO Develop and evolve the TikTok strategy, including content pillars, formats and recurring series that give the audience a reason to come back.
Stay close to TikTok culture.
Spot emerging formats, sounds and trends early and know which ones belong to the brand and which don't.
Ideate, plan, shoot, edit and deliver TikTok-first content from concept to post.
Step in front of the camera with confidence.
Talk product, fabric, fit and styling in a way that feels natural, informed and never scripted.
Bring a sharp eye for styling, product and visual storytelling to every frame.
Partner with the Creative and Brand teams to turn campaigns, shoots and brand activations into content built specifically for TikTok,



not repurposed from elsewhere.
Get out into the boutiques and on the road when a story calls for it, including interstate travel as required.
Balance brand integrity and commercial goals with the authenticity the platform rewards.
Track what's working, read the data and use every insight to sharpen the next piece of content.
WHAT YOU'LL BRING A deep understanding of TikTok and a track record of driving engagement and follower growth against clear KPIs.
Proven ability to shoot and edit short-form video independently, with a portfolio to show for it.
A strong fashion and styling sensibility.
You understand the difference between trend-led and timeless, and how to make both work.
The ability to move quickly from idea to execution without losing polish or perspective.
Sydney-based, available three days per week or full time and happy to travel to boutiques and interstate when required.
WHY THIS ROLE Build the channel your way, with the backing of a brand that trusts its people.
A brand worth creating for.
Considered product, beautiful campaigns and a explicit aesthetic to work with.
Three-day week that leaves room for your own creative pursuits.
OR full time options available Visible impact.
Your work will be seen, measured and felt across the business.
APPLY If you live and breathe short-form content and have the fashion instinct to match, we'd love to see your work.
Apply with your CV and a link to your TikTok or content portfolio.
All applications are handled in strict confidence by JIVARO.
or email - ************************

📌 Content Creator (New South Wales)
🏢 JIVARO recruitment
📍 New South Wales