Job Description
This is a newly created role that puts you at the centre of marketing strategy and execution across two distinct, complementary brands — each with its own audience, personality, and commercial goals. Reporting directly to the General Manager, you will own the marketing function: from campaign conception to performance reporting, across digital, social, partnerships, email, and beyond. This is a hands‐on role with real strategic influence — an ideal fit for a marketer who wants both autonomy, impact and purpose.
n
Key responsibilities
n
Partner with the General Manager and Leadership Team to develop and deliver multi‐brand marketing strategies from concept through to completion.
n
Lead marketing activity across three distinct brands, crafting tailored messaging and campaigns that resonate with each unique audience.
n
Plan and execute digital marketing campaigns spanning social media, sponsorships, and community partnerships.
n
Leverage CRM platforms to build and optimise landing pages, automated customer journeys, and engagement workflows across our websites through all available means including AI.
n
Develop and manage end‐to‐end EDM campaigns — including content creation, design, deployment, and performance reporting.
n
Create compelling campaign collateral, presentations, and social media assets using Canva or equivalent design tools.
n
Oversee content production across web, social, email, and print channels, ensuring consistency with brand guidelines.
n
Monitor, analyse, and report on campaign performance metrics, translating data into actionable insights.
n
Manage marketing budgets effectively, contributing to strategic planning and financial reporting cycles.
n




Drive efficiencies and results with automation and data analysis.
n
About you
n
Proven marketing experience, ideally within automotive, finance, or a fast‐moving consumer environment.
n
A track record of successfully managing multiple brands or product lines simultaneously.
n
Strong digital marketing capabilities across social media, CRM platforms, EDMs, and campaign analytics.
n
Creative flair and exceptional attention to detail, with proficiency in Canva and/or Adobe Creative Suite.
n
Outstanding communication, project management, and organisational skills.
n
The ability to operate both strategically and operationally, adapting your approach to what the business needs most.
n
About us
n
We are a dynamic and fast‐growing automotive finance group operating across car loans and vehicle leasing. Our Vision is to help people get moving, wherever they are starting from. Our mission is simple: We meet each customer at their actual situation and match them to the right product, brand and terms for where they are today, to get them moving tomorrow.
n
Hybrid flexibility — this role is part time or 20 hours equivalent per week, ideally 3 days or option for 4hrs each day across 5 days in our Brisbane CBD office, with remote days to support focus and balance.
n
Direct access to leadership — you will have a seat at the table and genuine influence over brand direction.
n
A strong external agency partnership, so you can focus on strategy and outcomes rather than execution alone.
n
A real opportunity to shape the marketing function of a growing business at an exciting stage of its journey.
n
A team-oriented, supportive team culture where your contributions are recognised and your ideas are welcomed.

📌 Marketing Brand & Content Specialist (Queensland)
🏢 Alpha Car Finance
📍 Queensland