Job Description
Cocorice | Sydney, NSW
Full-time | Field-based and flexible
$75,000–$85,000 + super + commission + car allowance (Package - 125K+)
ABOUT COCORICE
Cocorice is an exciting new Thai-inspired dessert concept with strong viral potential.
Served inside a real coconut shell, it is instantly eye-catching, highly shareable on social media and unlike the standard desserts already offered by most venues.
It is also commercially attractive: supplied ready-made, easy to store, consistently portioned and ready to serve in just 60 seconds.
With multiple flavours, premium presentation and broad appeal across restaurants, caterers, clubs, hotels and events, Cocorice offers our salesperson plenty of compelling selling points and a product they can confidently introduce to the market.
ABOUT THE ROLE
This is a hands-on new-business sales role focused on building relationships and securing wholesale customers within the hospitality and events industries.
You will identify suitable businesses, contact decision-makers, arrange meetings and tastings, present our products and convert opportunities into ongoing customers.
Your potential customers will include:
Restaurants and restaurant groups (with a large focus on Thai and other Asian restaurants)
Caterers and catering companies
Corporate event organisers
Wedding and function venues
Hotels, clubs and entertainment venues
Cafés and dessert businesses
Foodservice distributors and wholesalers
Festivals, markets and major event operators
KEY RESPONSIBILITIES
Identify and approach prospective wholesale customers
Generate new leads through telephone calls, emails, networking and in-person visits
Arrange product presentations, tastings and sales meetings
Build relationships with restaurant owners, chefs, purchasing managers, venue managers and event organisers
Prepare quotes and follow up prospective customers
Convert enquiries and samples into confirmed orders




Maintain accurate records of contacts, meetings, opportunities and sales activity
Follow up existing customers and identify opportunities for repeat and larger orders
Attend selected hospitality events, trade shows and promotional activities
Provide regular updates on sales activity, customer feedback and market opportunities
Work with management to develop sales promotions and entry into recent markets
ABOUT YOU
Ideally, you will already have experience or industry contacts within Restaurants, foodservice, hospitality, catering, events, clubs, restaurants or wholesale food distribution.
However, we will also consider strong salespeople from other industries who can demonstrate an ability to prospect, build relationships, close new business and work independently.
Thai / Vietnamese or other South East Asian speaker an advantage (but not essential)
You will ideally have:
Previous sales, business development or account management experience
Hospitality, foodservice, FMCG, catering or events experience or contacts—highly regarded but not essential
Confidence approaching new businesses and speaking with decision-makers
Strong relationship-building and communication skills
The ability to follow up consistently and move opportunities towards a sale
A proactive, organised and results-focused approach
Basic computer and CRM skills
A current Australian driver's licence and access to a reliable vehicle
Full Australian working rights
WHAT WE OFFER
Base salary of $75,000–$85,000 plus superannuation, depending on experience
Attractive - easy to reach targets with perpetual commissions on all sales
Car allowance or reimbursement for approved business travel
Flexible, field-based working arrangements
Product samples and sales materials
The opportunity to represent a distinctive and highly visual dessert product
Direct involvement in the growth of an emerging Australian brand
Potential for increased earnings and career progression as the business expands

📌 Business Development & Sales Representative - Food & Hospitality (New South Wales)
🏢 Cocorice
📍 New South Wales