Head of Marketing, Insights and IMX Job Description Become part of the team powering household names like Kleenex®, Scott®, Viva®, and WypAll®.
At Arbex, everything you need is right here, innovation, growth, and the chance to leave a real mark.
You were made to create what's next: designing new technologies, diving into data, optimising digital experiences, and constantly developing better, faster ways to get results.
You want to be part of a performance culture dedicated to building plans for a purpose that matters.
Here, you'll work in an environment that promotes sustainability, inclusion, wellbeing, and career development while helping shape the future of tissue and hygiene for billions of people around the world.
We'll be Unstoppable Together.
About You
In this senior leadership role that reports to the Director of Growth, you will lead the Marketing, Insights and Integrated Marketing Experience agenda across Family Care, bringing together brand strategy, consumer and customer insights, modern marketing capability and end-to-end commercial execution to unlock sustainable growth.
This is a unique opportunity to shape the future of some of Australia's most trusted household brands while helping Arbex continue its transformation into an agile, locally empowered business.
You will play a critical role in driving sustainable growth through consumer-led thinking, innovation and world-class marketing execution.
You will orchestrate a team of direct and indirect reports, partnering closely with brand, sales, agency, global and cross-functional teams to shape winning strategies, strengthen marketing performance and ensure the business has the insight, capability and executional excellence needed to win with consumers, customers and shoppers.
Key responsibilities include:
Be accountable for Family Care marketing performance, including business results, brand health, short- and long-term end-to-end strategy, execution, new product development, resource allocation and team management.
Lead and orchestrate a team of 5 direct reports and 2 indirect reports to deliver powerful consumer, customer and distributor insights that help brand and sales teams unlock growth opportunities.




Partner with and influence the ABU, global teams and agency partners to create winning end-to-end strategies and plans.
Ensure strong integration of sustainability into all end-to-end plans as required.
Lead best-practice thinking in measurement, tracking and research to enable more real-time, cost-efficient and robust commercial application.
Lead and drive adoption of best-practice modern marketing that engages consumers and shoppers where they are today, including digital, social, AI and eCommerce.
Lead all local media, social and creative agency contract negotiation and management.
Be accountable for the consumer and customer services function, ensuring high performance across internal and external teams.
Experience, Skills and Qualifications
Significant leadership experience across Marketing, Insights and IMX within FMCG or a similar consumer‐led environment.
Strong consumer insights and analytics capability, with the ability to translate insights into commercial growth opportunities.
Proven experience leading digital, social, eCommerce and AI‐enabled marketing strategies.
Demonstrated success leading high‐performing teams and navigating ambiguity, change and evolving business priorities.
Strong stakeholder management skills, with experience influencing local, regional and global teams within a complex matrix environment.
Proven agency leadership experience, including media, social and creative agency management.
10+ years' experience in marketing, insights or IMX functions, including leadership of teams and agency partnerships.
B2B and customer service leadership experience would be advantageous but is not essential.
Total Benefits
We believe that our employees are our greatest asset,



and we're committed to providing them with the resources they need to be successful.
If you're looking for a rewarding career with a company that cares about its employees, then Arbex is the place for you.
Flex That Works at ARBEX
We believe excellent work happens when people come together with purpose.
That's why we offer a flexible work model that blends remote work with intentional in‐person collaboration, helping you connect, grow, and innovate while maintaining the balance you value.
Company Culture
For ARBEX to grow and prosper, we must be an inclusive organisation that applies the diverse experiences and passions of its team members to brands that shape the future of tissue and hygiene, which is why we seek to build a workforce that encompasses the experiences of our consumers.
When you bring your original thinking to ARBEX, you fuel the continued success of our enterprise.
We are a committed equal opportunity employer and welcome applications from people of all backgrounds, including Aboriginal and Torres Strait Islander peoples.
All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
Location and Work Arrangement
Primary Location: North Sydney Office
Additional Locations: (none specified)
Worker Type: Employee
Worker Sub‐Type: Regular Time Type
Full time
Closing Remarks
Thank you for your interest in Arbex.
Backed by the power of over 100 years of legacy brands, we are the world's next leading producer of consumer goods.
When it comes to product development, we go beyond everyday needs to anticipate what life will require in the future—while keeping innovation, sustainability, and consumers at the core of every decision.
From fibre to shelf, and beyond, we act with intention at every step of the way.
Because scale isn't measured by size, it's determined by positive impact.
And that's how we deliver what the world needs next.
#J-*****-Ljbffr

📌 Head Of Marketing, Insights And Imx (Sydney)
🏢 Kimberly-Clark
📍 Sydney