Job Description
Customer Marketing Coordinator - Hybrid WFH
The Customer Marketing Coordinator supports the planning, coordination and execution of personalised, connected customer experiences across our 1:1 channels, including email, SMS and web push.
Reporting to the 1:1 Communications Channels Lead, this role coordinates the day-to-day planning, briefing, build, testing, deployment and reporting of these communications — ensuring they are accurate, on time, on brand, aligned to channel best practice and support commercial goals.
The role partners with Personalisation and Customer Engagement, Marketing, Digital and Data & Analytics teams, and supports engagement with external vendors and the Merchandise team across marketing campaigns, product, feature and partnership launches, retail media commitments and key growth categories.
The ideal candidate is early in their marketing career and thrives in a fast paced environment.
They will have exposure to email, CRM or digital marketing platforms, solid attention to detail and a willingness to learn.
Awareness of the Spam Act, compliance and customer data privacy requirements is desirable, along with an interest in customer personalisation.
Work options: Hybrid
Baby Bunting is Australia's largest nursery specialty retailer, but we're much more than that.
We're a growing community dedicated to supporting parents through every step of their journey.
Our purpose?
To share in the joy and provide support through the challenges of raising little ones by empowering parents to make the best choices for their families.
Your New Role
As our Customer Marketing Coordinator, you'll help build and deliver personalised communications across email, SMS and web push.
Working within our Loyalty team, you'll coordinate customer campaigns from brief through to testing, deployment and reporting.




You'll collaborate with Marketing, Digital, Merchandise, Design and Data & Analytics to deliver communications that are relevant, accurate and on time.
Why this role matters
Baby Bunting Family is an important part of our growth, and we're transforming how we use customer insights and personalisation to create more relevant experiences.
You'll help deliver timely, targeted campaigns that provide value beyond promotions, while gaining firsthand experience within an evolving loyalty and personalisation team.
Like what you hear so far?
Here's what's ahead of you:
Build and deliver in-market campaigns across email, SMS and web push
Coordinate briefs, content, creative, approvals and timelines
Manage the communications schedule alongside broader marketing activity
Complete quality checks across copy, links, audiences and rendering
Support customer segmentation and personalised messaging
Monitor results and identify opportunities to improve performance
Assist with A/B testing and campaign reporting
Support Baby Bunting Family loyalty communications
If you've gotten this far, then you're up for the challenge.
I'm not going to give you the usual laundry list of requirements, but this stuff is pretty much essential:
A degree in marketing, communications, business or a related field
Around two to three years' experience in marketing, CRM or digital communications
Exposure to delivering email, SMS or digital campaigns




Excellent attention to detail with strong organization skills and the ability to manage competing deadlines
Explicit written and verbal communication skills with confidence working with different stakeholders
An interest in customer data, campaign performance and personalisation
A proactive approach and willingness to learn
The ability to work effectively in a fast-paced and changing environment
It would be nice, but not essential, if you also come with:
An interest in using AI tools to improve marketing workflow
Exposure to Salesforce Marketing Cloud, Emarsys or a similar platform
Knowledge of the Spam Act, customer privacy and marketing compliance
Experience with segmentation, reporting or A/B testing
WHAT'S IN IT FOR YOU...
We're accelerating our growth across Australia and New Zealand – when we grow, you grow!
Training pathways designed to encourage personal growth and professional development
Employee discount – enjoy great savings across our range
Family discount to support the people who matter most
Paid parental leave for both primary and secondary carers
Annual flu shots to help keep you healthy
Hybrid working – 3 days in the office, 2 days from home for better balance
A dynamic, friendly team environment where you'll be challenged and supported to achieve personal and business goals
Access to our Employee Assistance Program for additional wellbeing support
Please note;
Every employer in Australia has the obligation to ensure that employees have the relevant working rights.
All successful applicants will need to undergo a Right to Work check.
Due to the intimate and personal nature of our work, successful applicants will also need to undergo a National Police Criminal History check.

📌 Customer Marketing Coordinator - Hybrid Wfh (Victoria)
🏢 Baby Bunting
📍 Victoria