We are looking for an experienced Business Development Manager to drive the growth of telehandlers and associated equipment in the Melbourne metro area, developing current business opportunities, maintaining strong customer relationships, and delivering equipment solutions aligned to customer requirements.
The role focuses on industries including construction, infrastructure, mining, industrial, waste management, and equipment rental/hire sectors.
The position requires a proactive, commercially driven salesperson with strong technical aptitude, capable of managing long sales cycles and high-value capital equipment transactions.
Key Responsibilities
Sales & Business Development
Achieve agreed sales targets for telehandler unit sales.
Develop and execute territory sales plans.
Identify and secure new customers through prospecting, networking, site visits, and referrals.
Grow market share within target industries:
Construction contractors
Infrastructure projects
Rental
Agriculture
Mining and resources
Manage complete sales cycle:
Demonstrations
Proposal preparation
Negotiation
Closing
Delivery handover
Account Management
Build long-term relationships with key customers and fleet owners.
Maintain regular contact with existing accounts to identify replacement cycles and fleet expansion opportunities.




Conduct account planning for strategic customers.
Increase attachment sales including:
Attachments
Service agreements
Extended warranties
Finance solutions
Training packages
Product Demonstrations & Technical Sales
Recommend equipment specifications suited to customer applications.
Provide technical guidance on telehandler features, capabilities, and safety requirements.
Prepare quotations and technical proposals.
Territory Management
Manage assigned geographic territory.
Develop customer call plans and maintain CRM activity.
Monitor competitor activity and pricing.
Reporting & Administration
Update CRM with customer interactions and opportunities.
Submit monthly sales reports and forecasts.
Provide market intelligence to management.
Work closely with:
Parts team
Marketing
Support dealer and distributor networks where applicable.
Key Performance Indicators (KPIs)
Performance measures may include:
Revenue
Gross profit achievement
Market share growth
Activity
New prospects generated
Demonstrations conducted
Quotations submitted
Conversion
Quote-to-order conversion rate
New customer acquisition
Customer
Repeat business
Compliance
CRM usage compliance
Reporting accuracy
Safety compliance
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📌 Bdm - Capital Equipment (Melbourne)
🏢 seek.com.au
📍 Melbourne