Profusion Group has been engaged to appoint a Head of Marketing for a quick-growing, commercially driven fintech that has been quietly building one of Australia's most compelling non-bank lending for over a decade, funding billions in transactions for thousands of Australian businesses and now entering its next phase of scale.
This is a rare opportunity to own marketing end-to-end at a commercially driven, entrepreneurial business where the function is treated as a profit centre, not a support function.
The Role
Reporting to the leadership team, you will be responsible for building and executing the marketing strategy that drives loan book growth, accelerates originations and maximises customer lifetime value.
This is a hands-on leadership role - you will set the strategy and build the engine, but you will also need to be comfortable rolling up your sleeves and executing.
What you will own
Loan book growth: own marketing strategy with a direct line to revenue, originations and profitability
Broker and third-party channel: develop campaigns, content and tools that grow accredited broker numbers and drive origination volume
Direct acquisition: optimise the full lead generation funnel from awareness through to application, origination and settlement
Customer lifecycle: build automated, behaviour-led journeys that deepen relationships and maximise long-term customer value
Brand leadership: position the business as the preferred choice for brokers,



partners and businesses through compelling storytelling and market differentiation
Data and optimisation: continuously test, learn and improve across channels, audiences, messaging and conversion
What We Are Looking For
Proven background in fintech, B2B or non-bank business lending as a senior marketing leader
Strong expertise across digital acquisition, sales enablement, customer lifecycle and brand
The commercial instinct to connect marketing activity directly to revenue, customer acquisition and growth
A well-rounded balance of strategic thinking and hands-on execution — you can set the vision and do the work
Strong analytical mindset with the ability to use data to prioritise and optimise
Adept at operating in a fast-moving, entrepreneurial environment where not everything is already built
Why This Role
Own marketing at a scale-up with real commercial momentum and proven track record
Direct access to the leadership team with genuine influence over growth strategy
Hands-on, high-ownership role in a fast-moving entrepreneurial culture
Build the marketing function during a critical phase of national and international expansion
We are committed to providing a supportive culture and positively contributing towards creating diverse and inclusive workplaces for our candidates & clients.
We invite candidates of all ages, genders, sexual orientation, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply.
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📌 Head Of Marketing (Sydney)
🏢 Profusion
📍 Sydney