Creative Strategist- Paid Social | Mid-Senior | eCommerce/Retailer | Full-Time |
Own thecreative strategy that drives sales conversions / revenue.Bridge the gap betweenpaid social media and content creation.Turn social data into compelling, high-performing creative ad concepts.
Think of ensuring script conversion-focused video ads, identify winning ad patterns and hooks across Meta and TikTok.You will lead the creative performance strategy end-to-end, from ideation through to optimisation, bringing a data mindset to creative while keeping in mind the brand's unique tone.
You must understanding the commercial side of creative.
Drive lower-funnel performance and purchase intent
You understand how demand is captured and created.
You know how tomanufacture intent through paid social and convert it efficiently
You interpret campaign data and transform it intoscripts, hooks and briefsthat drive purchase intent.
You spot patterns early- you know when ahook is winning,when fatigue is creeping in, and when to pivot before the budget is wasted.
You leadcreative experimentationwith velocity and structure, always pushing for scalable concepts.
You are theconduit between media buying, creators, design, motion and post-production, ensuring performance learnings directly inform execution.
IDEAL if you have video editing capability to rapidly test and iterate creative and potentially produce your own lo-fi content.
About the Company
This eCommerce retailer has a strong brand presence and passion to drive high-converting video ads with a data driven approach.
With a collaborative team culture and a strong focus on results, this is an opportunity to make a real impact.
About the Role
The Creative Strategist- Paid Social turnsperformance insights into scalable creative that drives revenue.
You will translatepaid social data into insightful creative direction,



script conversion-focused video ads, identify winning ad patterns and hooks, and scale top-performing concepts across Meta and TikTok for all their markets.
You will optimise performance based on real-time insights, and ideally bring video editing capability to rapidly test and iterate creative, and potentially produce your own low-fi content.
The focus is lower-funnel performance, building ads that sell, scaling what works, and iterating quickly to maximise efficient customer acquisition.
You will lead creative performance strategy end-to-end, from ideation through to optimisation, bringing a data mindset to creative while keeping our brand's unique tone.
Developperformance-led creative briefsand structured testing roadmaps across paid social channels to drive measurable growth.
Translateperformance data, platform trends, and consumer behaviour into scalable creative briefsthat unlock winning concepts.
Ideate and script convertingvideo ads, crafting strong angles, hooks, and messaging frameworks designed to improve ROAS.
Manageend to end paid social strategy from creative ideation to campaign optimisationsin order to drive growth.
Providestrategic directionacross low-fi content, creator-led campaigns, influencer partnerships, and UGC to maximise commercial impact.
Produce and work with creators to film short-form content, that is diversosfied, authentic and commercially effective
Build and manage performance-driven shot lists and low-fi shoots to efficiently bring scripts to life.




Direct and coach creators, talent, and internal teams during production to ensure content aligns with strategic objectives.
Capture high-utility footage, including multiple hooks, variations, cutaways, product detail shots, reactions, and lifestyle moments, to support structured creative testing.
Monitor platform evolution, competitor activity, and cultural trends, applying insights quickly to maintain a competitive edge.
Explore and integrateAI tools to enhance creative outputs, ideas and workflow efficiency.
Skills & Experience
At least 4 years of experience in creative strategy, paid social strategy or performance marketing(agency or in-house-working with eCommerce / DTC brands)
Strong understanding of Meta Optimisation(please note you don't need to be in the tool)
Proven ability to translate data into creative frameworks, briefs and structured testing roadmaps
Strong understanding of interpretingpaid social data across platforms (Meta, TikTok)
Background invideo production, content creation OR creative direction (with ability to edit videos)
Experience working with creators, UGC, influencer or partnership ads
Strong stakeholder management and communication skills
Curiosity for AI toolsand project management improvement
Robust understanding oflower-funnel conversion tactics (leveraging to optimise creative output, efficiency, volume)
Experience staying abreast of platform trends, emerging ad formats / trends.
Research proficient- skilled in translating cultural, consumer and performance data into creative strategy
Additional bonus skills: act as a hands-on content creator: producing, filming and editing content independently using an iPhone and CapCut.
To be considered for this role you must have full working rights in Australia!
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📌 Creative Strategist- Paid Social (Melbourne)
🏢 Create Careers
📍 Melbourne