Carman's has been a delicious labour of love for over 30 years, growing across multiple channels with breakfast and snacking portfolios in both domestic and international markets.
Carman's is now one of the largest brands in the categories it competes, as well as being one of the fastest-growing brands in supermarkets over the last few years.We're looking for an experienced Digital & E-Commerce Manager to take ownership of Carman's digital and eCommerce footprint and how consumers discover and shop Carman's across retailer platforms.
This is a genuinely hands-on role with plenty of scope to shape where digital and eCommerce goes next.
You'll set the direction, but you'll also be close to the execution and own trading performance, improving the customer journey, optimising acquisition and retention and working with our partners to continually improve the platform.We're looking for someone who is equally comfortable thinking strategically and getting into the detail; someone who understands that excellent digital experiences ultimately need to deliver commercial results.
You'll report to our Senior Communications Manager and work closely across Marketing, Sales and Category, with exposure to our Executive Leadership Team as we build the next phase of Carman's digital growth.What you'll be doingDigital strategy & growth: Own Carman's digital and eCommerce growth strategy across D2C and third-party retail channelsDigital marketing & customer acquisition: Run paid media, SEO and lifecycle marketing that drives quality traffic and conversionOnline retail & omnichannel growth: Partner with Sales and Category to lift our online retail performance across retailer platformsD2C channel ownership:



Manage the launch of a potential D2C channel, including end-to-end D2C trading — Shopify, merchandising, pricing, UX and CRO, revenue and retentionWebsite & platform management: Keep our website and eCommerce tech stack (Shopify, analytics, CRM) running, current and improvingPerformance, reporting & insights: Turn performance data into commercial recommendations, not just dashboardsTo be successful in this role you will have:3+ years' experience in digital marketing, eCommerce or online growth rolesGenuine hands-on experience with Shopify (or a similar platform), paid media, SEO and CROExperience within FMCG, food, retail or consumer brands highly regardedStrong analytical skills - you can read the data and tell us what to do about itConfidence managing agency and platform partners, and working directly with Brand, Sales, Category and Finance teamsComfortable influencing and building strategy and executing the day-to-day tasksWhat We're OfferingHybrid working arrangements (Tuesdays we're all in the office and eat lunch together!)A wellbeing program including free weekly yoga and gym classes.
Use the gym at your leisure — we even have a sauna and massage roomFree parking directly opposite the buildingWalking distance to Huntingdale train stationFree, barista-made coffee from the Carman's Kitchen Store via our Coffee Concierge service, plus an on-site chef serving fresh, healthy subsidised lunches dailyFree snacks, breakfast and fruit, plus a bag of Carman's products to take home each weekA day off on your birthdayA half-day off each quarter for personal errandsTwo doona days per yearThursday afternoon drinks!
Ongoing personal and professional development, tailored to individual needs and aspirations
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📌 Digital & E-Commerce Manager (Melbourne)
🏢 Carman's Fine Foods
📍 Melbourne