You will own marketing planning and execution across a multi-venue hospitality group, reporting directly to the Creative Director and working alongside the Head of Content & Social and the brand and design function.
This role exists to bring forward planning and measurement to marketing.
You are responsible for the calendar, the campaigns that sit on it, and the reporting that tells the business whether they worked.Key responsibilitiesOwn the rolling marketing calendar across 11 venuesPlan campaigns against commercial objectives, not activity for its own sakeRun seasonal campaigns end to end: offer, channels, booking path, follow-upTake ownership of the guest database and email program in SevenRoomsSegment the database properly and establish a monthly sending rhythm per venueBuild the automated guest flows not currently runKeep 11 venue websites accurate, current and commercially usefulOwn Google Business Profiles, review response and local search across the portfolioBuild and issue monthly venue-level reporting the business actually usesBrief content requirements into the social team with explicit commercial contextAbout youProven experience owning marketing campaigns end to end across multiple venues, locations or brandsExperience in hospitality, retail,



events or another multi-site consumer businessStrong planning discipline and a track record of working to lead timesConfident with CRM and email marketing, ideally SevenRooms, Klaviyo or MailchimpComfortable reading performance data from Meta, GA4 and booking systemsExperience being accountable for commercial outcomes, not just deliveryYou think in calendars and lead times, not weeksYou are organised enough to hold 11 venues without dropping any of themYou are calm under pressure and not reactive by defaultYou are confident operating with autonomy and ownershipAbout usDarling Group is a Melbourne hospitality group behind some of the city's most recognisable dining and drinking venues.
Our portfolio spans eleven cafés, restaurants and event spaces, from the Royal Botanic Gardens to the Sorrento foreshore, each with a distinct identity and a clear point of view.
We build venues to last.
Each one is the product of considered design, a strong idea, and an unwillingness to cut corners.
We hold our marketing to the same standard: intentional, disciplined, and made with genuine creative care.
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📌 Marketing Specialist (Melbourne)
🏢 Darling Group
📍 Melbourne