Social Media Coordinator – Carlie Swim
?
Brisbane Support Office
?
Full Time
⭐ Social Media.
Paid Campaigns.
Performance.
⭐
Love social media and understand how to make it perform, both organically and through paid campaigns?
Carlile Swim is looking for a
Social Media Coordinator
to join our Marketing & Customer team, supporting our social media presence across a national network of more than 30 swim schools.
Working closely with our Group Marketing & Communications Manager, you'll manage our social channels and content calendar, run and optimise paid campaigns and use performance insights to continually improve results.
You'll also create engaging social content and copy to support activity across our channels.
? What You'll Be Doing
Manage Carlile Swim's organic social presence across Instagram, Facebook, TikTok, LinkedIn and YouTube
Plan and manage our social content calendar across our national network
Manage paid social campaigns across Meta, TikTok and other relevant platforms, from set up through to optimisation and reporting
Manage audiences, targeting, placements and campaign budgets within agreed plans
Monitor campaign performance and use data to optimise creative, audiences and spend
Test creative, messaging, audiences and placements to improve performance
Use organic and paid social insights to continually improve results
Create and edit social-first content, including short-form video, reels, stories and static creative
Write engaging, on-brand social copy across organic and paid channels
Work with teams across Carlile Swim nationwide to uncover authentic stories and content from our centres
? What We're Looking For
Minimum 2 years relevant experience
across social media,



digital marketing or a similar role
Experience managing or supporting
paid social campaigns
, ideally across Meta and TikTok
An understanding of key paid social metrics and the ability to analyse performance and make optimisation recommendations
Robust organic social media knowledge across major platforms
Confidence creating and editing photo and short-form video content, including proficiency in CapCut and Canva
Strong written communication and the ability to write engaging, on-brand social copy
A creative, organised and collaborative approach
? About Carlile Swim
When Children Swim Better, Families Feel Safer
Carlile Swim is Australia's leading swim school, helping children become safer, more confident swimmers for life across more than 30 swim schools nationwide.
Founded by swimming pioneers Forbes and Ursula Carlile, we've been shaping the learn-to-swim industry for 80 years through exceptional teaching, innovation and an uncompromising commitment to child safety.
Because swimming isn't optional.
It's essential.
? What We Value
At Carlile Swim, we lead with
PACE — Passionate, All In, Connected and always Evolving.
We care deeply, take ownership, work together and keep learning and improving.
? Apply
Please submit your
resume and cover letter
outlining your relevant experience and why you're interested in joining Carlile Swim.
We'd love to see examples of your work.
This could include social channels you've managed, content you've created or paid social campaigns you've worked on.
Carlile Swim is committed to safeguarding children and young people.
All team members are required to comply with our safeguarding policies and procedures and relevant employment screening requirements.

📌 Social Media Coordinator (Brisbane)
🏢 Carlile Swim Operations Pty
📍 Brisbane