At KIC, we're on a mission to redefine wellness by building a brand that helps people feel strong, confident, and connected without the noise of toxic diet culture.We're looking for a Communications Lead to bring KIC's tone of voice and brand storytelling to life across every subscriber touchpoint — in app, on our website, across socials, and inside The Ritual, our editorial newsletter.
This is a role for someone who genuinely loves to write and can flex that voice across formats, from a CRM flow to a landing page or a social script.The RoleThis role reports into our Communications Manager and sits at the centre of KIC's editorial, digital and engagement ecosystem.
You'll lead the execution of always-on and campaign communications, and take ownership of sensitive customer and community communication where tone needs particular care.You'll work closely with the Communications Manager on editorial strategy and calendar priorities, while owning the day-to-day writing and content production that brings that strategy to life across web, product, CRM, social and The Ritual.What You'll Be DoingThe RitualContribute copy and content to The Ritual, including stories, interviews and editorial pieces that reflect KIC's brand tone, values and community voiceSupport the editorial calendar by aligning contributed content with campaign priorities, cultural moments and in-app contentWebsite, Blog, SEO & Support ContentLead the creation and ongoing optimisation of core and evergreen website content that informs, educates and inspires our audienceWrite campaign and challenge landing pages and contribute blog content in line with the editorial calendarCollaborate with Design on messaging hierarchy so key information is clear, engaging and on-brandWrite persuasive, user-centred copy that explains our products, programs and initiatives in a way that drives understanding and conversionCreate and maintain FAQs and support content that improve clarity and consistency across site and appPartner with our SEO consultant on keyword and content opportunities,



and maintain consistent SEO practice across web, eDM and product copyWrite and review class descriptions, in-app challenge copy and other product-facing content across KICApp and KICStudioScript audio for KICRun and other guided programs in a consistent, motivating voicePartner with Product to ensure new features and programs launch with transparent, on-brand copyCRM CopyWrite and optimise email, push and in-app message copy that nurtures engagement, retention and community connectionWrite campaign, announcement and journey communications aligned with our overall comms strategyWrite concise, value-led copy that motivates daily engagement while staying true to tone of voiceTest, measure and refine messaging to improve open rates, click-throughs and in-app activitySocial ContentReview and workshop always-on and campaign social content with the Social teamWrite and review scripts for social media, aligned to brand and campaign messagingWrite and edit LinkedIn copy for KIC and our Leadership teamSensitive Customer & Community CommunicationDraft customer-facing replies on sensitive topics for our CX and Community teamsWrite and refine survey questions with inclusive, sensitivity-reviewed languageAbout YouStrong experience in communications, editorial or content marketing, ideally within consumer, wellness or lifestyle industriesDemonstrated experience writing, editing and producing high-quality editorial or newsletter contentStrong understanding of brand voice, storytelling and community-building through written communicationProven ability to manage multiple content streams and meet tight deadlinesExcellent written and verbal communication skills with exceptional attention to detailExperience collaborating cross-functionally across marketing, content and product teamsStrong alignment to the KIC valuesNice to haveUnderstanding of CRM platforms and email performance analyticsExposure to SEO, content strategy or audience developmentExperience writing scripts for audio or videoBachelor's degree in Communications, Journalism or MarketingShow us how you writeWe want someone who loves to write, so show us what you do best.
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📌 Communications Lead (Melbourne)
🏢 KIC
📍 Melbourne