Cocorice | Sydney, NSWFull-time | Field-based and flexible$75,000–$85,000 + super + commission + car allowance (Package - 125K+)ABOUT COCORICECocorice is an exciting recent Thai-inspired dessert concept with strong viral potential.
Served inside a real coconut shell, it is instantly eye-catching, highly shareable on social media and unlike the standard desserts already offered by most venues.
It is also commercially attractive: supplied ready-made, easy to store, consistently portioned and ready to serve in just 60 seconds.
With multiple flavours, premium presentation and broad appeal across restaurants, caterers, clubs, hotels and events, Cocorice offers our salesperson plenty of compelling selling points and a product they can confidently introduce to the market.ABOUT THE ROLEThis is a hands-on new-business sales role focused on building relationships and securing wholesale customers within the hospitality and events industries.You will identify suitable businesses, contact decision-makers, arrange meetings and tastings, present our products and convert opportunities into ongoing customers.Your potential customers will include:Restaurants and restaurant groups (with a large focus on Thai and other Asian restaurants)Caterers and catering companiesCorporate event organisersWedding and function venuesHotels, clubs and entertainment venuesCafés and dessert businessesFoodservice distributors and wholesalersFestivals, markets and major event operatorsKEY RESPONSIBILITIESIdentify and approach prospective wholesale customersGenerate new leads through telephone calls, emails, networking and in-person visitsArrange product presentations, tastings and sales meetingsBuild relationships with restaurant owners, chefs, purchasing managers, venue managers and event organisersPrepare quotes and follow up prospective customersConvert enquiries and samples into confirmed ordersMaintain accurate records of contacts,



meetings, opportunities and sales activityFollow up existing customers and identify opportunities for repeat and larger ordersAttend selected hospitality events, trade shows and promotional activitiesProvide regular updates on sales activity, customer feedback and market opportunitiesWork with management to develop sales promotions and entry into new marketsABOUT YOUIdeally, you will already have experience or industry contacts within Restaurants, foodservice, hospitality, catering, events, clubs, restaurants or wholesale food distribution.However, we will also consider strong salespeople from other industries who can demonstrate an ability to prospect, build relationships, close new business and work independently.Thai / Vietnamese or other South East Asian speaker an advantage (but not essential)You will ideally have:Previous sales, business development or account management experienceHospitality, foodservice, FMCG, catering or events experience or contacts—highly regarded but not essentialConfidence approaching new businesses and speaking with decision-makersStrong relationship-building and communication skillsThe ability to follow up consistently and move opportunities towards a saleA proactive, organised and results-focused approachBasic computer and CRM skillsA current Australian driver's licence and access to a reliable vehicleFull Australian working rightsWHAT WE OFFERBase salary of $75,000–$85,000 plus superannuation, depending on experienceAttractive - easy to reach targets with perpetual commissions on all salesCar allowance or reimbursement for approved business travelFlexible, field-based working arrangementsProduct samples and sales materialsThe opportunity to represent a distinctive and highly visual dessert productDirect involvement in the growth of an emerging Australian brandPotential for increased earnings and career progression as the business expands
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📌 Business Development & Sales Representative – Food & Hospitality (Sydney)
🏢 Cocorice
📍 Sydney