Digital Business Analyst (experienced) - Hybrid WFH
Baby Bunting is Australia's largest nursery specialty retailer, but we're much more than that.
We're a growing community dedicated to supporting parents through every step of their journey.
Our purpose?
To share in the joy and provide support through the challenges of raising little ones by empowering parents to make the best choices for their families.
This role is a six-month fixed term contract
Your New Role
Lead digital initiatives in one of Australia's leading retail businesses
We're looking for an experienced Digital Business Analyst with solid eCommerce experience to join Baby Bunting's Digital team on a contract basis and play a key role in delivering strategic digital and customer experience initiatives.
This is a hands‐on role for an experienced BA who can quickly build relationships, navigate complexity and translate business needs into practical solutions.
You'll work across customer, eCommerce and technology initiatives, partnering with stakeholders throughout the organisation to shape requirements, align teams and drive outcomes.
You'll join a collaborative, high‐performing environment where you'll influence decisions, lead analysis activities and contribute to projects that directly impact customers and team members across Australia and New Zealand.
Why this role matters
Digital is a critical part of Baby Bunting's growth strategy and we're continuing to invest in the platforms, systems and experiences that support customers throughout their journey.
You'll work across significant digital and eCommerce initiatives, helping ensure solutions are practical, scalable and aligned with customer and commercial outcomes.
You'll be working cross functionally with Product, Technology, Digital, Operations and external partners, you'll drive initiatives from discovery through to implementation, bringing clarity to ambiguity and momentum to delivery.
Like what you hear so far?
Here's what's ahead of you:
Leading business analysis activities across complex digital and eCommerce initiatives
Facilitating workshops and stakeholder discussions to uncover business needs and define solutions
Translating business requirements into high-quality user stories, functional requirements and delivery‐ready documentation
Working closely with Product/CX, UX, Delivery Lead, Developers and QA teams throughout the delivery lifecycle
Analysing existing processes and identifying opportunities to improve customer and business outcomes
Supporting discovery, solution design, testing and implementation activities
Managing competing stakeholder priorities and helping drive decisions in a fast‐paced environment
Working across integrated platforms, systems and customer journeys




Acting as a trusted adviser to business and technology stakeholders
Contributing to continuous improvement across delivery practices, tools and ways of working
If you've gotten this far, then you're up for the challenge.
I'm not going to give you the usual laundry list of requirements, but this stuff is pretty much essential:
Demonstrated experience as a Senior Business Analyst or Digital Business Analyst within digital, eCommerce or technology environments
Strong eCommerce experience with a solid understanding of online customer journeys, conversion, search discovery and gifting experiences
Evidence that you've successfully delivered digital initiatives end-to-end, from discovery and requirements gathering through to testing, implementation and launchExperience owning outcomes and driving initiatives forward, not simply contributing a small part of a much larger programmeStrong experience translating business needs into practical solutions, user stories, functional requirements and delivery‐ready workThe ability to operate autonomously, manage ambiguity and maintain momentum across multiple stakeholders and prioritiesExperience working closely with Product/CX, UX, Delivery Lead, Developers, QA teams and external vendors throughout the delivery lifecyclePractical experience working across integrated systems, APIs and digital platforms, with enough technical confidence to challenge assumptions and support solution designStrong facilitation and stakeholder engagement skills, with the ability to build alignment and influence decisions at all levelsA pragmatic, delivery‐focused approach and a track record of taking initiatives from concept to successful business outcomes
It would be nice, but not essential, if you also come with:
Omnichannel retail experience across digital and store-based customer journeys
Exposure to Click & Collect, ship-from-store, endless aisle or similar omnichannel fulfilment models
Experience working across customer‐facing websites, marketplaces or mobile applications
Experience working with third‐party vendors and SaaS platforms
Exposure to tools like Jira, confluence, figma, agile practise and documentation standard.
Exposure to large‐scale digital transformation or customer experience programs
WHAT'S IN IT FOR YOU...




We're accelerating our growth across Australia and New Zealand and you'll be joining us during an exciting period of digital investment and transformation.
The opportunity to work on meaningful digital and customer experience initiatives
Exposure to a broad stakeholder group across Digital, Technology and the wider business
A collaborative and supportive team environment
Hybrid working arrangements
A modern retail technology environment with a strong focus on innovation
The chance to make a genuine impact from day one
About Baby Bunting
Baby Bunting is Australia's largest nursery retailer, supporting families through every stage of their parenting journey.
With stores across Australia and Recent Zealand and a growing digital presence, we're committed to delivering exceptional customer experiences through innovation, technology and great people.
As we continue to grow, we're investing in our platforms, capabilities and teams to ensure we're ready for the next stage of our journey.
Please note
Please include a covering letter highlighting the following:
Your demonstrated experience as a Senior Business Analyst or Digital Business Analyst within digital, eCommerce or technology environments
Your eCommerce experience with a solid understanding of online customer journeys, conversion, search discovery and gifting experiences
Every employer in Australia has an obligation to ensure employees have the relevant working rights.
All successful applicants will need to undergo a Right to Work check.
Due to the intimate and personal nature of our work, successful applicants will also need to undergo a National Police Criminal History check.
Ready to make an impact?
If you're an experienced Digital Business Analyst who thrives on ownership, enjoys solving complex problems and has a track record of delivering eCommerce initiatives from concept through to launch, we'd love to hear from you.
What's in it for you...
Training pathwaysdesigned to encourage personal growth and professional development
Employee discount– enjoy great savings across our range
Family discountto support the people who matter most
Paid parental leavefor both primary and secondary carers
Annual flu shotsto help keep you healthy
Hybrid working– 3 days in the office, 2 days from home for better balance
dynamic, friendly team environmentwhere you'll be challenged and supported to achieve personal and business goals
Employee Assistance Programfor additional wellbeing support
Please note;
Every employer in Australia has the obligation to ensure that employees have the relevant working rights.
All successful applicants will need to undergo a Right to Work check.
Due to the intimate and personal nature of our work, successful applicants will also need to undergo a National Police Criminal History check.
#J-*****-Ljbffr

📌 Digital Business Analyst (Experienced) - Hybrid Wfh (Melbourne)
🏢 Baby Bunting
📍 Melbourne