Marketing Specialist - AustraliaDepartment: MarketingEmployment Type: Full TimeLocation: Sydney, AustraliaDescriptionOxford Economics, a leading economic forecasting and consulting firm, is looking for a B2B marketing specialist to drive Oxford Economics' presence across Australia, with a particular focus on positioning our economic solutions within the construction and real estate sectors.
You'll drive integrated campaigns, explore industry relationships, and leverage the AI tools and frameworks already developed by our team to deliver work that's sharper and faster.Key ResponsibilitiesRegional Marketing & Demand GenerationPlan and execute multi-channel campaigns (email, LinkedIn, paid search/social, webinars, content) supporting OE's research, data services and consulting offerings across AustraliaDrive demand generation activity for subscription and consulting products, working with the regional sales team on lead follow-up and campaign reportingManage marketing automation platform activity (Pardot) for the region, and use Salesforce for marketing reporting and pipeline visibilityTranslate economic research and forecasts into engaging campaign content, working with in-house economists and the content teamTrack and report on campaign and funnel performance for the Australian marketConfidently use existing AI tools and workflows built by the marketing team (e.g. content, reporting, and campaign support tools) as part of day-to-day workIndustry Partnerships & Brand BuildingExplore industry relationships and partnerships within the construction and real estate industries specifically, identifying sponsorship,



association and content collaboration opportunitiesDevelop tailored messaging and campaigns that speak directly to construction and real estate audiences and their commercial challengesRepresent OE at relevant industry events, roundtables and conferences in the regionAdvocate for and represent the Australian business within the global marketing functionEventsManage the bi-annual conference for the Australian businessSupport local events, roundtables and third-party engagements as neededSkills, Knowledge & Expertise3-5 years in B2B marketing, ideally with exposure to professional services, research, data/analytics, or a relevant industry (construction, real estate, or built environment a strong plus)Someone who can understand complex economic information and make it accessible and marketable, and how can exercise strong critical thinkingComfortable using marketing automation platforms and reporting from CRM tools (Pardot and Salesforce experience a plus)Genuine interest in building industry relationships and partnerships, not just executing campaignsConfident using AI tools in a marketing context, curiosity to experiment with new applications a plusStrong written communication skills, and confidence working with subject-matter experts (economists, analysts)Organised and comfortable managing multiple concurrent campaigns, including event deliveryNice to HaveExisting network or experience within construction, real estate, or property/infrastructure sectorsExperience marketing subscription-based data, research or SaaS productsInterest in or background knowledge of economicsEqual Employment Opportunity (EEO)Oxford Economics is an equal prospect employer that is committed to diversity and inclusion in the workplace.
We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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📌 Marketing Specialist - Australia (Sydney)
🏢 Oxford Economics
📍 Sydney