Pramac, a Generac Company, leads the evolution to more resilient, efficient, and sustainable energy solutions.
Since ****, we've been a global benchmark in the production of generators and warehouse material handling equipment.
Operating in over 150 countries with 17 branches and 8 manufacturing plants, we're proud to provide innovative products for diverse markets worldwide.As a leader in power generation, we strive to deliver top quality performance while maintaining a collaborative and inclusive work culture.
With Pramac Racing in MotoGP and cutting edge technological advancements, we bring passion, innovation and performance into everything we do.About UsPramac, a Generac Company, leads the evolution to more resilient, productive, and sustainable energy solutions.
Since ****, we've been a global benchmark in the production of generators and warehouse material handling equipment.
Operating in over 150 countries with 17 branches and 8 manufacturing plants, we're proud to provide innovative products for diverse markets worldwide.As a leader in power generation, we strive to deliver top quality performance while maintaining a collaborative and inclusive work culture.
With Pramac Racing in MotoGP and cutting edge technological advancements, we bring passion, innovation and performance into everything we do.The OpportunityWe're looking for an energetic and commercially driven Sales Manager to lead the growth of our Portable Generators and Home Backup Gas Generator business across Australia and New Zealand.
Reporting to the General Manager, you'll build the national sales strategy for this category from the ground up, working closely with dealers,



electrical contractors, gas installers, builders, retailers and wholesalers to grow market presence and establish Pramac as a leading brand in the residential and light commercial backup power market.
This is a hands-on, field based role for a proactive sales professional who enjoys building relationships, identifying opportunities and delivering results.What's on Offer$160,000 base salary + car / car allowancePerformance incentiveMobile phone and laptopCareer development within an international organisationThe chance to build and own a high growth category from day oneKey ResponsibilitiesDevelop and execute sales plans to achieve revenue and market share growthDrive sales of portable generators and residential standby gas generatorsRecruit, develop and support dealer and installer networks across AustraliaBuild strong relationships with electrical wholesalers, hardware retailers, power equipment dealers and contractorsIdentify and secure new business opportunities in residential, rural and light commercial marketsManage key accounts and strategic partnershipsDeliver product training and sales support to channel partnersMonitor market trends,



competitor activity and emerging customer requirementsMaintain accurate sales forecasts and CRM reportingRepresent Pramac at industry events, exhibitions and customer presentationsWhat You'll Need to Be Successful5+ years' experience in sales, business development or channel managementExperience within generators, electrical products, power equipment, HVAC, building products, renewable energy or related industriesStrong business development and relationship management skillsExperience managing dealer, distributor or contractor networksExcellent negotiation and communication skillsA commercial mindset with the ability to identify and convert new opportunitiesStrong organisational and planning capabilitiesWillingness to travel nationally as requiredHighly regarded:Knowledge of residential backup power systemsExperience working with electricians, builders, gas contractors or electrical wholesalersUnderstanding of standby power, energy storage or generator technologiesWhy Join UsAt Pramac, we don't just build products, we build careers.
This is a rare opportunity to shape a brand new growth category for a globally recognised brand, with the backing and resources of an international organisation behind you.We are an equal opportunity employer and celebrate diversity, fostering an inclusive environment where everyone can thrive.
"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law."
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📌 Sales Manager - Portable & Home Backup Power Solutions (Sydney)
🏢 The Virtual Recruiter
📍 Sydney