About MoffatThe Moffat Group designs, develops, manufactures and markets a comprehensive range of high-quality products for the foodservice and baking industries.With head office in Melbourne and sales and service operations across Australia, Current Zealand, the UK and the US, Moffat has built its reputation on being close to its customers and delivering quality products backed by outstanding after-sales service.With approximately 400 employees and more than 80 years of Australian operations, Moffat combines its own manufactured equipment with some of the world's most respected brands in the baking industry.The OpportunityThis is a genuine sales and business development role with responsibility for growing Moffat's Bakery equipment business across NSW.You'll be out in the market identifying opportunities, opening new doors, developing existing customers and working with national chains, distributors, retailers and wholesale bakery businesses.You'll spend your time meeting customers, understanding their operations, identifying opportunities and presenting solutions that genuinely add value to their business.The role is primarily on the road, covering the Sydney metropolitan area as well as regional NSW, with travel required to support customers and develop new opportunities.What you'll be doingDrive sales and achieve agreed targets and budgetsProactively generate new business across bakery and foodserviceBuild and manage a strong sales pipeline through prospecting and networkingDevelop relationships with bakery groups, retailers,



wholesalers and national accountsIdentify opportunities and convert leads into profitable salesPresent and demonstrate Moffat bakery equipment and solutionsUnderstand customer needs and recommend the right equipmentBuild long-term relationships with key customersProvide product demonstrations, training and practical technical adviceStay across market trends, customer needs and competitor activityMaintain accurate CRM and pipeline recordsWork closely with Moffat's sales, product and service teams to maximise opportunitiesAbout YouWe're looking for someone who is commercially driven, confident and hungry to succeed.You will ideally have:Qualified baker with hands‐on commercial bakery experienceStrong understanding of bakery operations, equipment and customer needsB2B sales, territory management or business development experience highly regardedProven ability to build relationships, influence and negotiate with customersConfident presenting, demonstrating and selling productsProactive approach to generating new business and identifying sales opportunitiesStrong follow‐up, persistence and commercial driveExcellent communication, presentation and negotiation skillsStrong commercial awareness and understanding of bakery market trendsSelf‐motivated, professional and customer‐focused, with the ability to work autonomously and as part of a teamWhy Join Moffat?
You'll have the opportunity to represent an established and respected name in the commercial bakery industry, with the support of an experienced sales and product team behind you.This is a role where you can genuinely build a territory, grow a customer base and directly influence your earning potential through sales performance.If you're a baker ready to take the next step into sales — or an experienced sales professional with strong bakery industry knowledge — we'd love to hear from you.
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📌 Sales Representative – Bakery Equipment (Sydney)
🏢 Moffat
📍 Sydney