Customer Experience Specialist (Melbourne)

Customer Experience Specialist (Melbourne)

24 Sep
|
Swatch Group
|
Melbourne

24 Sep

Swatch Group

Melbourne

Since ****, Longines has embodied the elegance of Swiss watchmaking.
Established in Saint-Imier, Switzerland, we have built a legacy founded on tradition, innovation and sophistication.
Renowned worldwide, we seamlessly blend heritage with contemporary sophistication, and we are represented globally through our ambassadors including Jennifer Lawrence, Henry Cavill and Kate Winslet.
Driven by excellence
As aCustomer Experience Specialist, you will play an important role in creating a connected and consistent customer experience across Longines boutiques and digital touchpoints.
Working across Retail, Marketing, CRM and E-Commerce, you will help strengthen client relationships, elevate clientelling and deliver experiences that reflect the elegance and heritage of the Longines brand.
You will combine customer insight, CRM and retail activation to identify opportunities to enhance the customer journey and drive engagement, retention and commercial performance.
Drive customer experience and clientelling initiatives across boutiques and digital channels
Support local customer experience initiatives with Longines HQ and Marketing
Manage CRM activities, including segmentation, customer journeys and EDM campaigns
Analyse customer insights to improve engagement and retention
Partner with retail teams to embed clientelling and customer data capture
Develop and execute boutique marketing initiatives, activations and events




Support in-store events through CRM and digital activity
Identify opportunities to enhance the online and in-store customer journey
Collaborate with E-Commerce to connect digital and boutique experiences
Monitor customer feedback and identify customer experience improvements
Provide customer, campaign and retail insights to Brand and Retail leadership
Partner with Retail, Marketing, E-Commerce and Longines HQ to ensure a consistent customer experience
Manage relevant budgets in line with agreed plans and policies
About you
You are a customer-focused, commercially minded and highly organised qualified who is passionate about creating exceptional experiences.
You are comfortable working across multiple teams, enjoy turning customer insights into action and have a genuine interest in luxury and premium brands.
3+ years' experience in CRM, retail marketing, digital or customer experience
Tertiary qualification in Marketing, Business or a related discipline
Strong understanding of customer journeys, clientelling and CRM
Experience with CRM platforms and Google Analytics
Strong analytical, communication and stakeholder management skills
Highly organised, proactive and detail-oriented
Ability to manage multiple projects and priorities
Genuine passion for customer experience, luxury and the Longines brand
Willingness to travel to Sydney, Brisbane and Perth as required
#J-*****-Ljbffr

📌 Customer Experience Specialist (Melbourne)
🏢 Swatch Group
📍 Melbourne

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