Own the DTC channels for a fast-growing ANZ personal care brandGenuine autonomy, direct access to founders from day oneA real path to Head of Growth as the business scalesThe OrganisationMiller Leith is proud to be partnering with one of the fastest-growing personal care brands in ANZ.
Over the past five years, this business has gone from a standing start to more than 2,500 stockists across New Zealand and Australia.
The brand is building genuine category presence, and the business is experiencing an exciting phase of growth.The OpportunityThis is a newly created role to own the DTC channel.
It's a hands-on position reporting directly to the founders, with genuine autonomy from day one.
You'll own the direct-to-consumer P&L; outright, spanning paid acquisition, creative testing, retention and the Growth Calendar that keeps it all in sync.As the first leadership hire in this space, the successful candidate will play a genuinely significant role in the business, and be rewarded as the brand continues to grow and scale.
The HQ is based in Christchurch, NZ, however the team is open to candidates based anywhere in ANZ (with some travel required).
Key responsibilities include:Own paid acquisition and creative testing across Meta, Google and emerging channelsLead creative strategy, treating it as the primary growth lever, not an afterthoughtOwn the Growth Calendar, aligning paid, content,



retention and brand campaigns into one rhythmBuild and own the offer calendar, modelling every promotion against contribution marginSet retention and lifecycle strategy end to endRun the CRO roadmap, directing development partners while staying hands-onBring systems and reporting discipline to a fast-moving functionBuild AI-assisted workflows to move faster and reduce agency relianceAbout YouYou bring real commercial fluency, not just campaign experience.
You're just as comfortable modelling an offer against contribution margin as you are in the weeds of a paid media platform.
You build trust quickly, whether that's with external partners or your own team, and you're equally confident owning a P&L; conversation and executing the work yourself.You'll also bring:5+ years' experience across growth, eCommerce or performance marketing, ideally within a DTC or consumer brandStrong creative judgment, backed by process and analytical rigourA genuine understanding of how the growth engine works end to endA track record of building systems proactively, without needing to be directedAI-native instincts, with a habit of automating processes and improving as the tools evolveOn offer is a genuine salary package plus performance incentives, and a real pathway to a broader Head of Growth role as the business scales.
You'll also join a genuine people-first culture, one that has a lot of fun in what they do.
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📌 Senior Growth Manager (Remote) (Sydney)
🏢 Miller Leith
📍 Sydney