24 Sep
|
seek.com.au
|
Gold Coast
24 Sep
seek.com.au
Gold Coast
Social Media and Brand Strategist / VideographerOwn how all three brands show up in public: the strategy behind the content, the day-to-day publishing and community management, and the camera work that produces most of it.
This is a brand and strategy role held by a working videographer, not one or the other.
The Marketing team sets commercial direction and priorities.
You turn that into a content and brand strategy for each channel and each brand, then execute it, including shooting it yourself.
You own whether the content goes out on time, sounds and looks like the brand it belongs to, and gets a response.
This role is based on the Gold Coast and works on site.
You will be filming the Director's podcast, client Q&A; sessions, testimonials, events, and day-to-day content in the office and out on inspections, so you need to be in the room with the people and the properties.Key responsibilitiesOwn the content strategy for each brand: what each channel is for, who it speaks to, what it is meant to achieve, and how the different brands and the Director's brand stay distinct while pulling in the same directionTurn the commercial priorities set by the Marketing team into a forward content plan: themes, pillars, formats, campaign moments and shoot schedule, mapped to audience growth and enquiry volumeHold the brand line in public.
Tone of voice, visual treatment, framing and consistency across every channel and every brand are yours to protectOwn the day-to-day content calendar across Instagram, TikTok, YouTube, Facebook and LinkedIn for all three brands, and keep it fullSchedule, publish and optimise every post: captions, hooks, hashtags, thumbnails, covers, on-screen text and posting timesMonitor and respond to comments, DMs, mentions and tags daily across all channels,
in the voice of the relevant brandIdentify genuine enquiries in comments and DMs and route them into the correct internal process promptlyOwn all videography for the brands.
Plan and run your own shoot days, and manage framing, lighting and audio to a standard that holds up on every platform and in front of clientsFilm and turn around the Director's podcast: set up and pack down, multi-camera where required, clean audio, long-form episode edit and the short-form cuts that come out of itFilm client Q&A; sessions, testimonials, webinars and live events on site, where there is no second takeAbout youBased on the Gold Coast and available to work on site.
This role cannot be done remotelyCurrent driver's licence, as shoots happen at the office, at events and out on inspectionsProfessional videography capability, with a reel of work you shot, lit, recorded audio for and edited yourself, including at least one long-form format such as a podcast, interview or eventPodcast production experience: multi-camera setups, audio mixing, and repurposing episodes into short-form cutsConfident operating and troubleshooting camera, audio and lighting kit in real conditions, including live sessions and client-facing shootsStrong editing across both short and long form in Premiere, Final Cut, DaVinci, CapCut or similarDemonstrated brand and content strategy work: you have built the plan, not just executed someone else's calendar, and you can walk through the thinking and the result2+ years running social channels for a business or a personal brand, with results you can showNative fluency in short-form video.
You understand hooks, retention and why something worksStrong writing.
Captions, hooks and titles in a brand voice that is not your own
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📌 Social Media And Brand Strategist / Videographer (Gold Coast)
🏢 seek.com.au
📍 Gold Coast