REQUIREMENTSMatric, or equivalent qualification 58 years' digital marketing experience, ideally within e-commerce/online retailAt least 2 years of managing the full digital marketing function for a brand or portfolioExperience managing an annual marketing budgetProven ability to demonstrate results by brand and channelStrong hands-on experience with Google Ads and Merchant CenterStrong Meta advertising experienceExperience building content pipelines and working with creatorsExperience managing email flows and campaigns, ideally using KlaviyoStrong knowledge of GA4 and tag managementExperience developing and managing an SEO strategyPersonally build campaigns, writes copy, manages feeds and produces reportsComfortable testing, analysing and improving activity personallyCommercially focused and highly data-drivenUK or European e-commerce experienceShopify or WooCommerce and CRO experienceCreator/influencer programme experienceGoogle and Meta certificationsDUTIESOwn the digital marketing strategy for each brand and the overall portfolioDevelop annual and seasonal marketing plansAudit performance against digital best practice and prioritise improvements based on commercial impactOwn online revenue growth while managing acquisition costs and profitabilityMonitor MER, CAC, contribution and channel performance and take action based on the dataDefine clear roles and positioning for each brand within the marketPrevent brands from competing against each other in paid searchStructure accounts,



product feeds and customer lists appropriately by brandIdentify opportunities to share content and resources across brands while maintaining distinct brand identitiesPersonally manage Google Ads and Google Merchant CenterBuild and optimise campaign structures, product feeds and Shopping activityTest Performance Max and other relevant opportunitiesCarry out regular search-term analysis and campaign hygieneManage budgets and campaign pacing based on weather, stock and seasonal demandTest Microsoft Ads where commercially justifiedOwn Meta advertising from strategy through to executionEstablish a regular creative testing programme and use performance data to guide decisionsDevelop first-party audiences and make effective use of reviews and customer-generated contentManage content calendars and ensure assets are produced against agreed plansSet and manage the SEO strategy for each brandDevelop keyword strategies and track performance against target termsIdentify technical SEO requirements and work with the Head of Digital to prioritise development workBuild and optimise email flows, including welcome, abandoned basket, post-purchase, replenishment and win-backOwn monthly campaign calendars and segmentationEnsure activity complies with UK consent requirementsEnsure accurate tracking across GA4, tag management and consent modeMaintain a clear and consistent view of attribution and performanceManage weekly budget pacing and take corrective action where requiredSet clear weekly priorities and provide written briefs.Set objectives and maintain a explicit performance scorecardBrief and manage freelancers and creators against measurable outcomesDevelop playbooks and repeatable processes for core marketing activitiesSalary: R negotiable dependent on experience
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📌 Digital Marketing & E-Commerce Manager (Toowoomba)
🏢 Time Personnel
📍 Toowoomba