Patient Marketing Manager-7 month Maternity Cover ContractDevelop and execute patient marketing strategies and campaigns to drive patient acquisition, engagement and retention across Our Medical and Our Sage.
Manage CRM strategy and lifecycle marketing across the Salesforce ecosystem, including audience segmentation, customer journeys, automation and personalised communications.
Implement the planning and execution of local area marketing campaigns to support centre growth, healthcare professional onboarding and new centre launches.
Develop and manage patient-focused content across key touchpoints, including websites, email, SMS, app communications, digital screens and other owned channels.
Implement the Our Medical membership program, including member acquisition, engagement, retention and upgrade initiatives.
Monitor, analyse and optimise campaign performance, providing insights and recommendations to improve marketing effectiveness and return on investment.
Maintain and optimise consumer-facing digital assets, including the Our Medical and Our Sage websites.Key responsibilitiesDevelop and execute patient marketing strategies and campaigns to drive patient acquisition, engagement and retention across Our Medical and Our SageManage CRM strategy and lifecycle marketing across the Salesforce ecosystem, including audience segmentation, customer journeys, automation and personalised communicationsImplement the planning and execution of local area marketing campaigns to support centre growth,



healthcare qualified onboarding and new centre launchesDevelop and manage patient-focused content across key touchpoints, including websites, email, SMS, app communications, digital screens and other owned channelsImplement the Our Medical membership program, including member acquisition, engagement, retention and upgrade initiativesMonitor, analyse and optimise campaign performance, providing insights and recommendations to improve marketing effectiveness and return on investmentMaintain and optimise consumer-facing digital assets, including the Our Medical and Our Sage websitesManage relationships with creative, media, technology and digital agency partners to ensure effective delivery, performance and valueWork collaboratively with Operations and other stakeholders to align marketing initiatives with organisational priorities and growth objectivesSupport the development and implementation of strategic marketing projects, including CRM optimisation, patient personalisation initiatives and brand-related activitiesAbout youMinimum 5 years' experience in a consumer, patient, loyalty, CRM or digital marketing roleExperience managing CRM programs, customer journeys and personalised marketing initiativesExperience analysing marketing performance data and translating insights into actionsExperience managing external agencies and marketing suppliersHealthcare, retail, loyalty or service-based industry experience is desirable
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📌 Patient Marketing Manager-7 Month Maternity Cover Contract (New South Wales)
🏢 Cornerstone Health
📍 New South Wales