Benefits:Global Healthcare organizationStrong and established market presenceNewly created role with strategy ownershipStrategic channel marketing positionHybrid roleCollaborate, flexible and supportive team cultureThe Company:A global healthcare medical device organization that develops and supplies essential products across hospital, community and non-acute healthcare environment.The business is in an exciting period of growth and transformation, creating a opportunity for a commercial-minded Product Manager to being fresh ideas and develop a more target customer-led approach to channel marketing.The Role:Reporting the ANZ head of Marketing you will be responsible for driving growth across non-acute healthcare channels including aged care, dental, day hospitals and pathology.The role is beyond traditional product marketing, focusing on understanding different customer segments what influences their purchasing decisions and how to reach them effectively through wholesalers, distributors, buying groups and digital channels,You will work closely with sales, commercial and operational teams to develop targeted channel strategic, customer acquisitions programs and campaigns that deliver measurable commercial results.Key Responsibilities:Develop annual growth plans across priority non- acute healthcare segmentsBuilt targeted customer propositions and channel activation strategiesLead joint marketing plans with wholesalers,



distributors and buying groupsDevelop promotional calendar and customer acquisition initiativesTranslate customer and marketing insight into targeted campaigns and marketing materialsImprove product visibility and conversion across distributor and wholesale digital platformPartner with sales and commercial teams to identify current growth opportunitiesMonitor channel sales, promotions, customer behaviour and market trends,Measure campaigns performance and optimise investments based on commercial returnsProvide channel insight to support forecasting and demand planningBrief internal creative teams and external agencies to support campaigns deliveryYour skills and experienceExperience in product, channel, trade, customer, category or commercial marketingPrevious experience working through wholesale, distributors, buying groups and indirect channelsBackground with consumer healthcare, FMCG, medical devices, Dental or another regulated categoryStrong understanding of customer segmentation, promotional planning on channel activationCommercial minded with the ability to interpret sales, promotions and channel dataDigital marketing or e-commerce experience will be highly regardedStrategic thinker who is equally comfortable taking ownership or hands- on executionStrong stakeholder management and cross-functional collaboration skillsProactive, creative, and comfortable working autonomouslyRelevant tertiary qualification or equivalent commercial experience
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📌 Product Manager (Sydney)
🏢 Healthcare Professionals Group
📍 Sydney