Client Our client is an established B2B business with more than 50 years of history and operations across Australia, New Zealand, Singapore and Malaysia.
The business operates across several specialist technical markets, providing communications, safety, test and measurement and related solutions to a diverse customer base.
With strong global backing and an established market position, the business is investing in its marketing capability to build awareness, strengthen customer engagement and generate new commercial opportunities.
About the Role
Reporting to the General Manager Sales & Marketing, the Marketing Manager will lead the marketing function across the business, with responsibility spanningstrategy, brand, campaigns, digital, website and CRM.
This is a broad, hands-on and commercially focused role.
You'll work closely with Sales and senior leadership to understand customer needs, identify growth opportunities and develop marketing activity that can be measured through leads, pipeline and revenue.
A key focus will be building greater awareness across the different areas of the business and helping customers better understand the breadth of solutions available to them.
Key Responsibilities
Develop and execute the overall marketing strategy and annual plan
Own the marketing budget and measure investment against commercial return
Develop integrated campaigns that build awareness, generate leads and support sales objectives
Work closely with Sales to identify customer needs, market opportunities and growth priorities
Develop customer propositions, personas and segmentation based on market and customer insight
Lead digital marketing, paid media, SEO and GEO activity through agency partners
Own the website roadmap, content, UX and conversion optimisation
Lead the marketing use of Microsoft Dynamics 365, including CRM, customer journeys and data
Develop reporting and dashboards connecting marketing activity to pipeline and revenue
Manage digital, web and CRM agency partners, including briefs, performance and commercial outcomes
Maintain consistent brand positioning across markets and business lines
Lead, coach and develop a team of three marketing professionals




About OurClient Our client is an established B2B business with more than 50 years of history and operations across Australia, New Zealand, Singapore and Malaysia.
The business operates across several specialist technical markets, providing communications, safety, test and measurement and related solutions to a diverse customer base.
With robust global backing and an established market position, the business is investing in its marketing capability to build awareness, strengthen customer engagement and generate new commercial opportunities.
About the Role
Reporting to the General Manager Sales & Marketing, the Marketing Manager will lead the marketing function across the business, with responsibility spanningstrategy, brand, campaigns, digital, website and CRM.
This is a broad, hands-on and commercially focused role.
You'll work closely with Sales and senior leadership to understand customer needs, identify growth opportunities and develop marketing activity that can be measured through leads, pipeline and revenue.
A key focus will be building greater awareness across the different areas of the business and helping customers better understand the breadth of solutions available to them.
Key Responsibilities
Develop and execute the overall marketing strategy and annual plan
Own the marketing budget and measure investment against commercial return
Develop integrated campaigns that build awareness, generate leads and support sales objectives
Work closely with Sales to identify customer needs, market opportunities and growth priorities
Develop customer propositions, personas and segmentation based on market and customer insight
Lead digital marketing, paid media, SEO and GEO activity through agency partners
Own the website roadmap, content, UX and conversion optimisation
Lead the marketing use of Microsoft Dynamics 365, including CRM,



customer journeys and data
Develop reporting and dashboards connecting marketing activity to pipeline and revenue
Manage digital, web and CRM agency partners, including briefs, performance and commercial outcomes
Maintain consistent brand positioning across markets and business lines
Lead, coach and develop a team of three marketing professionals
About YouYou'll be an experienced B2B marketer who combines strong technical marketing capability with genuine commercial curiosity.
You'll enjoy getting close to the customer, understanding complex products and services and translating those insights into marketing that creates demand and delivers measurable results.
You'll bring:
Significant marketing experience, including leadership of a marketing function
Strong B2B marketing experience, ideally within a technical, industrial or services environment
A proven track record of connecting marketing activity to leads, pipeline and revenue
Strong digital marketing, paid media, SEO and CRM experience
Experience managing websites and enterprise CMS platforms
Strong analytical, reporting and data-driven decision-making skills
Experience managing multiple external agencies and specialist partners
Strong stakeholder management and commercial communication skills
A hands-on leadership style with the ability to operate strategically while getting into the detail
Why Apply?
Lead the marketing function through an important period of business growth
Broad ownership across brand, campaigns, digital, website and CRM
Work closely with Sales and senior leadership with a clear commercial mandate
Opportunity to build awareness across multiple specialist markets
Lead a small team with support from specialist external partners
Join an established business with more than 50 years of history and global backing
How to Apply
ClickApplyor contactDominic Roy at ****** a confidential discussion about the opportunity.Be careful - Don't provide your bank or credit card details when applying for jobs.
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📌 Marketing ManagerB (Melbourne)
🏢 Sharp & Carter
📍 Melbourne