Bupa is seeking a Merchandising Specialist in Melbourne to optimise digital experiences, drive conversions, and improve customer journeys across web/app campaigns. You will lead A/B testing, personalisation, and data-driven CRO initiatives, collaborating with marketing, product, and CRO teams to deliver measurable business outcomes.
With 5+ years in digital optimisation, you’ll use tools like Adobe Target, Sitespect, and Adobe Analytics to craft insightful dashboards and reports, influencing