Akolade is a quick growing and innovative corporate event company committed to growing large scale events within distinct sectors including government, health care / aged care, supply chain and Indigenous.
Tasks and responsibilities:
- Undertaking market research to identify market opportunities, consumer patterns and trends
- Identify ongoing challenges, trends and needs in a variety of sectors
- Topic generation based on market needs
- Communicate effectively with interdepartmental teams and external stakeholders
- Supporting business growth through the preparation and execution of marketing strategies and campaigns
- Develop marketing content to support sales and marketing campaigns
- Analyse data in relation to attendee patterns and preferences
- Write the copy for marketing collateral including emails, brochures, Akolade blogs and website
At least 5 years of relevant marketing experience with a strong customer focus and proven ability to generate topics and develop impactful campaigns.
Experience in the learning events and conference industry is essential.
Strong writing skills are required or a bachelor’s degree in literature is highly regarded.
To be successful in this role you will need:
- A university bachelor’s degree in a related field
- 5 years of relevant experience
- Knowledge of the learning event industry and its specificities
- A passionate attitude and a 'can-do' mindset
- Excellent interpersonal and communication skills
- Strong research and content generation skills
- Reliable and able to take initiative while multitasking
- Able to articulate market research into compelling program content
- Exceptional business acumen and analytical skills
#J-18808-Ljbffr
📌 Marketing Specialist (Sydney)
🏢 Akolade
📍 Sydney
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